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Enterprise Integration

8 articles from Marketing Tech practitioners

Gartner’s $6.37T IT spend forecast is pulling marketing AI agents into enterprise buying cycles faster

Gartner’s $6.37T IT spend forecast is pulling marketing AI agents into enterprise buying cycles faster

Gartner expects IT spending to hit $6.37T in 2026. That infrastructure surge is changing how marketing AI agents get funded, secured, and procured.

MarketScale Newsroom·Aug 24, 2026
Gong is pushing Revenue AI from insight to execution as agentic workflows collide with Azure procurement

Gong is pushing Revenue AI from insight to execution as agentic workflows collide with Azure procurement

Gong is using Microsoft Marketplace distribution and new agentic-workflow messaging to move Revenue AI into governed, IT-owned systems, not rep-installed tools.

MarketScale Newsroom·Aug 23, 2026
Optimizely’s Forrester Wave leader slot turns “agentic” marketing into an enterprise architecture decision

Optimizely’s Forrester Wave leader slot turns “agentic” marketing into an enterprise architecture decision

Optimizely’s Forrester Wave recognition spotlights a shift: “experience optimization” is being bought as agent-driven workflow plus data architecture, not just

MarketScale Newsroom·Aug 22, 2026
Wunderkind and Cordial integrate AI decisioning with cross-channel messaging to close the personalization execution gap

Wunderkind and Cordial integrate AI decisioning with cross-channel messaging to close the personalization execution gap

Wunderkind's behavioral intent signals and autonomous AI now feed directly into Cordial's cross-channel platform, giving enterprise marketers a unified stack.

MarketScale Newsroom·Aug 16, 2026
Clari + Salesloft brings AI-native email marketing into its Predictive Revenue System via allGood partnership

Clari + Salesloft brings AI-native email marketing into its Predictive Revenue System via allGood partnership

Clari + Salesloft partners with allGood to plug AI email marketing into its revenue platform, giving enterprise teams a migration path away from rules-based aut

MarketScale Newsroom·Aug 13, 2026
Glean expands its sales connector ecosystem to unify fragmented revenue team data in one governed AI layer

Glean expands its sales connector ecosystem to unify fragmented revenue team data in one governed AI layer

Glean's new native connectors bring Clari, Salesloft, Crayon, Fathom, and others into one permission-aware AI experience for enterprise revenue teams.

MarketScale Newsroom·Jul 29, 2026
RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus launches AEM Sites Connector and AEM Content Advisor, linking event data directly to Adobe's content supply chain for enterprise marketing teams.

MarketScale Newsroom·Jul 17, 2026
Clari + Salesloft and Glean unite buyer signals and enterprise knowledge in a single AI layer for revenue teams

Clari + Salesloft and Glean unite buyer signals and enterprise knowledge in a single AI layer for revenue teams

Clari + Salesloft launched Conversation Intelligence on July 14 while Glean expanded its sales connector ecosystem to include both platforms, targeting the 87%

MarketScale Newsroom·Jul 16, 2026
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