Enterprise Buy In

Gartner’s $6.37T IT spend forecast is pulling marketing AI agents into enterprise buying cycles faster

Gartner expects IT spending to hit $6.37T in 2026. That infrastructure surge is changing how marketing AI agents get funded, secured, and procured.

B2B tech marketers targeting DACH enterprises need a different playbook than the rest of Europe

The DACH region's enterprise buyers are more skeptical, more compliance-driven, and harder to reach via standard B2B channels than most North American marketers

B2B tech PR firms are racing to build GEO practices as AI search reshapes how buyers discover vendors

As enterprise buyers increasingly query ChatGPT and Perplexity before shortlisting vendors, B2B tech PR agencies that can demonstrate LLM citation share are pul

Clari + Salesloft and Glean unite buyer signals and enterprise knowledge in a single AI layer for revenue teams

Clari + Salesloft launched Conversation Intelligence on July 14 while Glean expanded its sales connector ecosystem to include both platforms, targeting the 87%

AI is reshaping enterprise sales workflows from first signal to closed deal

Zoom's acquisition of Common Room and a wave of new AI sales tools are pushing enterprise teams to rethink how they find, route, and engage buyers.