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Marketing Tech · Topic

Ecommerce

7 articles from Marketing Tech practitioners

Klaviyo is buying Agency to add returns, order tracking and AI support to its marketing tools

Klaviyo is buying Agency to add returns, order tracking and AI support to its marketing tools

Klaviyo’s deal for Elias Torres’ Agency signals a shift: AI agents for post‑sale support are becoming a standard line item in ecommerce martech stacks.

MarketScale Newsroom·Aug 27, 2026
Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is closing in on $6 trillion, yet cart abandonment, mobile friction, and slow AI adoption mean most enterprise operators are underperforming th

MarketScale Newsroom·Aug 18, 2026
Global ecommerce is on track to top $4 trillion, and enterprise operators are still leaving conversion points on the table

Global ecommerce is on track to top $4 trillion, and enterprise operators are still leaving conversion points on the table

Ecommerce is closing in on $4 trillion in global sales, but the real story for enterprise operators is where margin and conversion are being won or lost.

MarketScale Newsroom·Aug 15, 2026
Mobile app orders are driving Etsy's Q2 revenue growth as ecommerce expands globally

Mobile app orders are driving Etsy's Q2 revenue growth as ecommerce expands globally

Etsy's Q2 revenue rose 6.2% on stronger app engagement, while broader ecommerce data signals accelerating global growth that operators can't afford to ignore.

MarketScale Newsroom·Aug 13, 2026
Kohl's and ShipBob bring generative AI into retail operations as ecommerce tops $4 trillion globally

Kohl's and ShipBob bring generative AI into retail operations as ecommerce tops $4 trillion globally

Kohl's launched a Gemini-powered shopping assistant and ShipBob embedded Claude into its fulfillment suite, signaling AI is now an operational standard.

MarketScale Newsroom·Aug 13, 2026
Albertsons, Tractor Supply, and Bero show how retailers are rebuilding digital operations for scale in 2026

Albertsons, Tractor Supply, and Bero show how retailers are rebuilding digital operations for scale in 2026

Three retailers are restructuring merchandising, AI-powered B2B portals, and omnichannel tools as ecommerce resets toward operational discipline.

MarketScale Newsroom·Aug 6, 2026
Listrak launches identity-driven website personalization and lands Rapala USA as a cross-channel client

Listrak launches identity-driven website personalization and lands Rapala USA as a cross-channel client

Listrak expands its Experience Builder platform with onsite personalization tools and signs Rapala USA, which posted 144% year-over-year SMS revenue growth on t

MarketScale Newsroom·Jul 17, 2026
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