Digital Transformation

Kohl's and ShipBob bring generative AI into retail operations as ecommerce tops $4 trillion globally

Kohl's launched a Gemini-powered shopping assistant and ShipBob embedded Claude into its fulfillment suite, signaling AI is now an operational standard.

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

Albertsons, Tractor Supply, and Bero show how retailers are rebuilding digital operations for scale in 2026

Three retailers are restructuring merchandising, AI-powered B2B portals, and omnichannel tools as ecommerce resets toward operational discipline.

AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

14 marketing automation companies have crossed $1B in valuation, while the top 10 capture 74.5% of total sector value, and AI is accelerating the divide.

90% of CMOs say AI is already reshaping brand discovery, forcing marketing to become an operating discipline

A new BCG survey and signals from Cannes Lions show the CMO role has fundamentally shifted: AI, data, and product alignment now define who leads growth.

95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

CMI's 2026 B2B research exposes the gap between AI adoption and real performance gains, while buying committees hit 11.2 members on average.