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Marketing Tech · Topic

Digital transformation

6 articles from Marketing Tech practitioners

Report: 9% of bank and credit union marketing teams use AI agents that can act

Report: 9% of bank and credit union marketing teams use AI agents that can act

Cornerstone Advisors finds 63% of bank and credit union marketers use AI to write. Four-to-six-week compliance reviews still set the pace.

MarketScale Newsroom·Sep 29, 2026
Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

MarketScale Newsroom·Aug 10, 2026
AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

MarketScale Newsroom·Aug 8, 2026
AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

14 marketing automation companies have crossed $1B in valuation, while the top 10 capture 74.5% of total sector value, and AI is accelerating the divide.

MarketScale Newsroom·Jul 28, 2026
90% of CMOs say AI is already reshaping brand discovery, forcing marketing to become an operating discipline

90% of CMOs say AI is already reshaping brand discovery, forcing marketing to become an operating discipline

A new BCG survey and signals from Cannes Lions show the CMO role has fundamentally shifted: AI, data, and product alignment now define who leads growth.

MarketScale Newsroom·Jul 26, 2026
95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

CMI's 2026 B2B research exposes the gap between AI adoption and real performance gains, while buying committees hit 11.2 members on average.

MarketScale Newsroom·Jul 20, 2026
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