Digital Sales

Retailers need a separate Performance Max campaign for Google's new local shopper setting

Google's Local Customer Optimization won't run on feed-based Performance Max campaigns, and Store Sales lands in Data Manager at the end of September.

Google Ads Adds AI Dashboards and In-Store Sales Tools

Google Ads rolled out prompt-based AI dashboards and new in-store sales measurement tools in early September 2026, per Search Engine Land.

Forrester says $1M B2B deals are going self-serve, and alignment breaks first

Forrester expects most $1M+ B2B transactions to run through digital self-serve in 2025. Influ2 data suggests sales and marketing hand-offs still miss high-inten

Reddit’s 514.6 million weekly users won’t fix B2B pipeline, but it can fix the message that makes every channel convert

Reddit’s growth into mainstream media plans is real, but the operational win for B2B teams is using subreddits as a live feed of buyer language, objections, and

AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is

Multiply’s 10 Min ABM promises self-learning account-based advertising at speed. INFUSE’s 2026 research points to the harder constraint: shared opportunity trig

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

B2B marketing's top performers share three traits: buying groups, full-funnel attribution, and AI-visible brands

New research and a fresh GTM intelligence partnership reveal what separates high-performing B2B marketing teams from the rest in 2026.

Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce launched a B2B Commerce suite with a native Buyer Agent on Agentforce, intent-driven AI search, and headless APIs to close channel gaps.

Webinar benchmarks show B2B buyers are decided before vendors call

Future B2B's 2026 Webinar Benchmark report, drawn from 517 webinars and 151,902 registrations, shows webinars remain a top-of-funnel priority.

Content marketing's eight levers: what the research says about digital brand engagement and sales

A peer-reviewed study breaks down eight content marketing drivers that convert online engagement into measurable sales for digital brands.