Data Platforms

CDPs are still getting budget, but the architecture around them is shifting toward the warehouse

CDP spending is rising, but operations teams are rewriting specs around warehouse-native, zero-copy activation and consent controls.

Optimizely’s AEO push makes log data a new requirement for marketing platforms

Optimizely is tying AI discovery to on-site logs and Conductor search intelligence, as comms vendors like Notified tune releases for AI citations.

Optimizely’s Forrester Wave Leader rating puts agentic experimentation into 2026 martech RFPs

Optimizely’s Leader and Customer Favorite marks a practical shift: AI agents are moving into controlled experimentation workflows tied to data platforms.

Pure Storage's rebrand to Everpure shows why B2B tech companies change their name before moving upmarket

Pure Storage became Everpure to shed its storage-only identity and compete for enterprise data platform deals, as AI reshapes how B2B buyers research vendors.

B2B demand gen teams are being asked to justify every dollar, and Demand Gen Report's 2026 benchmark survey is collecting the data to show how

Demand Gen Report's 2026 Demand Generation Benchmark Survey is open, targeting how B2B teams split spend across ABM, intent data, AI platforms, and content.

Informa TechTarget's Portal platform wins 2026 CODiE Award as BrightTALK earns global event platform leadership ranking

Informa TechTarget's Portal wins the 2026 CODiE Best Data Analytics Solution award while BrightTALK is named a Leader in QKS Group's global EExP SPARK Matrix.