Data Integration

Zeotap's composable CDP now runs entirely inside a customer's Snowflake account, eliminating data copies

Zeotap's new Snowflake Marketplace native app runs identity, segmentation, journey orchestration, and activation without ever moving data outside the customer's

Demand Gen Report’s 2026 benchmark survey turns revenue attribution into a cross-system data standard

Demand Gen Report’s 2026 benchmark survey frames attribution as a governance problem, pushing RevOps and IT to lock definitions and data flows across CRM, finan

Glean expands its sales connector ecosystem to unify fragmented revenue team data in one governed AI layer

Glean's new native connectors bring Clari, Salesloft, Crayon, Fathom, and others into one permission-aware AI experience for enterprise revenue teams.

RainFocus connects Adobe Workfront and AEM to eliminate manual event content workflows

RainFocus adds two Adobe Experience Manager integrations to automate session data sync and enforce brand governance across global event programs.

RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus launches AEM Sites Connector and AEM Content Advisor, linking event data directly to Adobe's content supply chain for enterprise marketing teams.

Klaviyo launches Social Marketing to turn Instagram engagement into owned customer data

Klaviyo's new Social Marketing product makes Instagram a fully owned channel, capturing DMs, comments, and tags directly into customer profiles.