Data Integration

CDPs are still getting budget, but the architecture around them is shifting toward the warehouse

CDP spending is rising, but operations teams are rewriting specs around warehouse-native, zero-copy activation and consent controls.

Optimizely’s AEO push makes log data a new requirement for marketing platforms

Optimizely is tying AI discovery to on-site logs and Conductor search intelligence, as comms vendors like Notified tune releases for AI citations.

Fragmented buyer identity is now a revenue ops problem, and 44% still say their AI data isn’t ready

New 2026 research and vendor playbooks converge on one operational constraint: B2B teams can’t act on intent if identity and signals stay split across systems.

Zeotap's composable CDP now runs entirely inside a customer's Snowflake account, eliminating data copies

Zeotap's new Snowflake Marketplace native app runs identity, segmentation, journey orchestration, and activation without ever moving data outside the customer's

Glean expands its sales connector ecosystem to unify fragmented revenue team data in one governed AI layer

Glean's new native connectors bring Clari, Salesloft, Crayon, Fathom, and others into one permission-aware AI experience for enterprise revenue teams.

Klaviyo launches Social Marketing to turn Instagram engagement into owned customer data

Klaviyo's new Social Marketing product makes Instagram a fully owned channel, capturing DMs, comments, and tags directly into customer profiles.