Customer Data Platform

CDPs are still getting budget, but the architecture around them is shifting toward the warehouse

CDP spending is rising, but operations teams are rewriting specs around warehouse-native, zero-copy activation and consent controls.

Insider’s “agentic” pitch is pushing martech buyers onto one platform

Insider is marketing an “agentic” customer engagement platform as enterprises consolidate CDP and messaging tools across 12+ channels.

Optimizely’s Forrester Wave Leader rating puts agentic experimentation into 2026 martech RFPs

Optimizely’s Leader and Customer Favorite marks a practical shift: AI agents are moving into controlled experimentation workflows tied to data platforms.

Zeotap's composable CDP now runs entirely inside a customer's Snowflake account, eliminating data copies

Zeotap's new Snowflake Marketplace native app runs identity, segmentation, journey orchestration, and activation without ever moving data outside the customer's

Tenon brings native marketing automation to the ServiceNow AI Platform, closing the gap between CRM and customer engagement

Tenon's expansion into the ServiceNow AI Platform lets enterprise marketing teams run omnichannel campaigns on the same data, workflows, and governance already

Philippines CDP market set to hit $127M by 2031, driven by omnichannel retail and first-party data shift

A new Mordor Intelligence report projects the Philippines customer data platform market will grow at a 36.12% CAGR through 2031, fueled by retail, telecom, and