Cision

AI marketing attribution is moving from quarterly scorecards to real-time budget calls

MarTech Outlook's roadmap for AI attribution turns a reporting tool into a decision engine, and makes CDP identity data the first thing to audit.

Braze says marketing attribution can't see the moments that actually persuade buyers

Braze's January analysis argues the most persuasive steps in a purchase path, group chats and offline talk, never show up as measurable signals.

More than 40% of B2B deals stall when buying groups can’t align internally

More than 40% of B2B deals stall when buying groups can’t align internally, a figure Edelman cites on its 2025 B2B Thought Leadership Impact Report page. Edelma

HG Insights is betting B2B buyers will size up software inside AI answers first

HG Insights is updating TrustRadius for “GEO” and “AEO,” as TrustRadius reports that 63% of B2B buyers use AI during research.

Agentic marketing is becoming a governance problem, and banks have the org chart to prove it

ANZ’s martech lead describes a shift from campaign execution to AI-governed decisioning. Nature’s editorial ops map shows what that work actually looks like at

B2B marketing automation platforms are splitting into two camps, and the wrong pick costs more than the subscription

Choosing a B2B marketing automation platform has never been harder, or more consequential. Here's what separates the right fit from an expensive mistake.

Wunderkind and Cordial integrate AI decisioning with cross-channel messaging to close the personalization execution gap

Wunderkind's behavioral intent signals and autonomous AI now feed directly into Cordial's cross-channel platform, giving enterprise marketers a unified stack.

Cision acquires Trajaan to bring AI search intelligence into the PR Newswire platform

Cision has acquired Trajaan, an AI-powered search intelligence platform, to expand generative AI monitoring across PR Newswire and its broader suite.

Webinar benchmarks show B2B buyers are decided before vendors call

Future B2B's 2026 Webinar Benchmark report, drawn from 517 webinars and 151,902 registrations, shows webinars remain a top-of-funnel priority.

B2B buyers are forming vendor shortlists before ever talking to sales, and AI is why

AI tools like ChatGPT and Gemini now drive 70–80% of B2B vendor evaluation before first sales contact, shrinking shortlists and reshuffling competitive advantag