Chatgpt

B2B tech PR firms are racing to build GEO practices as AI search reshapes how buyers discover vendors

As enterprise buyers increasingly query ChatGPT and Perplexity before shortlisting vendors, B2B tech PR agencies that can demonstrate LLM citation share are pul

CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time

CTM now ties ChatGPT ad-driven phone calls back to campaigns and syncs conversion events to OpenAI, closing the attribution blind spot on AI advertising.

OpenAI adds AppsFlyer attribution to ChatGPT ads as publishers begin blocking Google's crawler

OpenAI integrates AppsFlyer for in-app ad measurement while Cloudflare's default crawler block puts publisher access to Google Search at risk.

CTM closes the ChatGPT ad attribution gap with native OpenAI integration

CTM now connects ChatGPT ad campaigns to phone call conversions, giving performance marketers closed-loop attribution on OpenAI's ad channel for the first time.

CTM closes the ChatGPT advertising attribution gap with native OpenAI Ads integration

CTM's new OpenAI Ads integration brings closed-loop call attribution to ChatGPT campaigns, extending the same conversion intelligence marketers rely on for Goog

CTM brings closed-loop attribution to ChatGPT advertising with native OpenAI Ads integration

CTM launches a native OpenAI Ads integration and AskCTM agent, giving performance marketers the same closed-loop call attribution for ChatGPT campaigns they alr

B2B buyers are forming vendor shortlists before ever talking to sales, and AI is why

AI tools like ChatGPT and Gemini now drive 70–80% of B2B vendor evaluation before first sales contact, shrinking shortlists and reshuffling competitive advantag

SEO Isn't Dead. But It Is No Longer Enough.

Buyers are increasingly asking ChatGPT, Gemini, Claude, and Perplexity for recommendations instead of typing keywords into Google. MarketScale on why Answer Engine Visibility is becoming the next core marketing KPI, and why it built AI Visibility to measure it.