Buyer Signals

B2B marketing teams are treating identity resolution as an ops problem, not a martech feature

New 2026 benchmarks and fall event agendas point to the same bottleneck: fragmented buyer signals. The fix is governance, not another dashboard.

Fragmented buyer identity is now a revenue ops problem, and 44% still say their AI data isn’t ready

New 2026 research and vendor playbooks converge on one operational constraint: B2B teams can’t act on intent if identity and signals stay split across systems.

Reddit's 443.8M weekly users make it a legitimate B2B intent channel that most marketing teams still ignore

B2B marketers are missing problem-led buyer intent signals on Reddit's 443.8M-user platform while chasing job-title targeting on LinkedIn.

Clari + Salesloft embeds conversation intelligence directly into revenue execution, targeting the 87% of businesses that missed 2025 revenue goals

Clari + Salesloft launches Conversation Intelligence to turn buyer signals into real-time revenue actions, targeting the 87% of businesses that missed 2025 goal

Clari + Salesloft and Glean unite buyer signals and enterprise knowledge in a single AI layer for revenue teams

Clari + Salesloft launched Conversation Intelligence on July 14 while Glean expanded its sales connector ecosystem to include both platforms, targeting the 87%