Marketing Tech · Topic
Business Strategy
3 articles from Marketing Tech practitioners
Most B2B GTM programs fail because data, strategy, and execution never actually connect
B2B companies have data, strategy, and execution teams. The gap is alignment, and in 2026, misalignment is showing up in pipeline, win rates, and GTM spend.
Clari + Salesloft embeds conversation intelligence directly into revenue execution, targeting the 87% of businesses that missed 2025 revenue goals
Clari + Salesloft launches Conversation Intelligence to turn buyer signals into real-time revenue actions, targeting the 87% of businesses that missed 2025 goal
95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working
CMI's 2026 B2B research exposes the gap between AI adoption and real performance gains, while buying committees hit 11.2 members on average.