Business Intelligence

96% of B2B marketers use AI, but hiring is moving toward judgment and QA roles

New 2026 reports from HubSpot, Demand Gen Report, and AMA agree AI is now baseline. The operational gap is measurement, workflow design, and human QA.

HG Insights is betting B2B buyers will size up software inside AI answers first

HG Insights is updating TrustRadius for “GEO” and “AEO,” as TrustRadius reports that 63% of B2B buyers use AI during research.

Gong is pushing Revenue AI from insight to execution as agentic workflows collide with Azure procurement

Gong is using Microsoft Marketplace distribution and new agentic-workflow messaging to move Revenue AI into governed, IT-owned systems, not rep-installed tools.

Fragmented buyer identity is now a revenue ops problem, and 44% still say their AI data isn’t ready

New 2026 research and vendor playbooks converge on one operational constraint: B2B teams can’t act on intent if identity and signals stay split across systems.

96% of B2B marketers use AI, but only 44% have data infrastructure ready to support it

Most B2B organizations are deploying AI faster than they're modernizing the data foundations it depends on, creating a widening gap between buyer expectations a

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.

Clari + Salesloft embeds conversation intelligence directly into revenue execution, targeting the 87% of businesses that missed 2025 revenue goals

Clari + Salesloft launches Conversation Intelligence to turn buyer signals into real-time revenue actions, targeting the 87% of businesses that missed 2025 goal