B2b Tech Pr

Forrester says $1M B2B deals are going self-serve, and alignment breaks first

Forrester expects most $1M+ B2B transactions to run through digital self-serve in 2025. Influ2 data suggests sales and marketing hand-offs still miss high-inten

AI video is becoming a procurement and brand-safety spec, not a marketing experiment

As AI video generators move into B2B content workflows, Forbes’ verification checklist is turning into an operational control for web, social, and sales enablem

6sense embeds buyer intelligence into Claude, ChatGPT, Writer, and Agentforce with four new product releases

6sense announced four product innovations that push its B2B buyer intelligence directly into major AI agent platforms, including Claude, ChatGPT, Writer, and Sa

Pure Storage's rebrand to Everpure shows why B2B tech companies change their name before moving upmarket

Pure Storage became Everpure to shed its storage-only identity and compete for enterprise data platform deals, as AI reshapes how B2B buyers research vendors.

B2B tech marketers targeting DACH enterprises need a different playbook than the rest of Europe

The DACH region's enterprise buyers are more skeptical, more compliance-driven, and harder to reach via standard B2B channels than most North American marketers

B2B tech PR firms are racing to build GEO practices as AI search reshapes how buyers discover vendors

As enterprise buyers increasingly query ChatGPT and Perplexity before shortlisting vendors, B2B tech PR agencies that can demonstrate LLM citation share are pul

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

Most B2B ABM programs fail at execution, not strategy. Two 2026 approaches show why

Multiply's 10 Min ABM and B2BMX 2026 sessions from Salesforce and WordPress VIP reveal a shared diagnosis: AI execution gaps are killing B2B pipeline.

32% of B2B SaaS LinkedIn ad budgets are wasted on audiences that can't buy, GrowthSpree audit finds

A GrowthSpree audit of 56 accounts and $9.4M in spend found $3M lost to wrong targeting, and a 90-day fix that cuts waste to 11.8%.

B2B buyers are forming vendor shortlists before ever talking to sales, and AI is why

AI tools like ChatGPT and Gemini now drive 70–80% of B2B vendor evaluation before first sales contact, shrinking shortlists and reshuffling competitive advantag