B2b Sales

Forrester says $1M B2B deals are going self-serve, and alignment breaks first

Forrester expects most $1M+ B2B transactions to run through digital self-serve in 2025. Influ2 data suggests sales and marketing hand-offs still miss high-inten

First-meeting conversion is emerging as the new unit cost in B2B pipeline

AI is making it cheaper to book meetings. The operational bottleneck is converting those meetings into qualified opportunities, and measuring that conversion ra

Reddit’s 514.6 million weekly users won’t fix B2B pipeline, but it can fix the message that makes every channel convert

Reddit’s growth into mainstream media plans is real, but the operational win for B2B teams is using subreddits as a live feed of buyer language, objections, and

First-meeting conversion is emerging as a measurable cost lever in B2B sales, and Revenue Growth Agent wants it on the dashboard

A PR Newswire release points to a simple unit-economics problem: buying more meetings can be wasteful if first-call conversion isn’t tracked and improved.

B2B demand gen leaders are ditching MQL volume for sourced revenue and influenced pipeline in 2026

Demand Gen Report's 2026 benchmark survey shows B2B marketing teams replacing vanity metrics with revenue attribution, AI workflows, and shared sales goals.

AI video is becoming a procurement and brand-safety spec, not a marketing experiment

As AI video generators move into B2B content workflows, Forbes’ verification checklist is turning into an operational control for web, social, and sales enablem

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

B2B marketing's top performers share three traits: buying groups, full-funnel attribution, and AI-visible brands

New research and a fresh GTM intelligence partnership reveal what separates high-performing B2B marketing teams from the rest in 2026.

AI-assisted buying is flooding B2B pipelines with noise, and most marketing agencies are making it worse

AI tools are reshaping how B2B buyers research and shortlist vendors, but most AI marketing agencies still optimize for demo polish over pipeline accountability

Most B2B ABM programs fail at execution, not strategy. Two 2026 approaches show why

Multiply's 10 Min ABM and B2BMX 2026 sessions from Salesforce and WordPress VIP reveal a shared diagnosis: AI execution gaps are killing B2B pipeline.

Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce launched a B2B Commerce suite with a native Buyer Agent on Agentforce, intent-driven AI search, and headless APIs to close channel gaps.

Webinar benchmarks show B2B buyers are decided before vendors call

Future B2B's 2026 Webinar Benchmark report, drawn from 517 webinars and 151,902 registrations, shows webinars remain a top-of-funnel priority.

B2B buyers are forming vendor shortlists before ever talking to sales, and AI is why

AI tools like ChatGPT and Gemini now drive 70–80% of B2B vendor evaluation before first sales contact, shrinking shortlists and reshuffling competitive advantag