B2b Research

B2B marketing budgets are rising in 2026, but benchmarks vary by business model

Forrester and 10Fold data points to budget growth in 2026. CMO Survey benchmarks show the real planning mistake is using one % of revenue.

Forrester says $1M B2B deals are going self-serve, and alignment breaks first

Forrester expects most $1M+ B2B transactions to run through digital self-serve in 2025. Influ2 data suggests sales and marketing hand-offs still miss high-inten

HG Insights is betting B2B buyers will size up software inside AI answers first

HG Insights is updating TrustRadius for “GEO” and “AEO,” as TrustRadius reports that 63% of B2B buyers use AI during research.

Most B2B content marketing programs fail because teams can't define what success looks like

CMI's decade of B2B content marketing research shows the gap between effective and ineffective programs traces to one factor: clarity on what success means.

Agentic B2B buying is making structured data the new homepage

As AI agents take over enterprise product research, your brand's discoverability now depends on data architecture, not design or ad spend.

Pure Storage's rebrand to Everpure shows why B2B tech companies change their name before moving upmarket

Pure Storage became Everpure to shed its storage-only identity and compete for enterprise data platform deals, as AI reshapes how B2B buyers research vendors.

AI-assisted buying is flooding B2B pipelines with noise, and most marketing agencies are making it worse

AI tools are reshaping how B2B buyers research and shortlist vendors, but most AI marketing agencies still optimize for demo polish over pipeline accountability

95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

CMI's 2026 B2B research exposes the gap between AI adoption and real performance gains, while buying committees hit 11.2 members on average.

B2B growth leaders are three times more likely to double AI investment, and agentic workflows are why

New research from McKinsey and BCG reveals a widening split between B2B companies capturing real value from AI and those just automating complexity.

Info-Tech Research Group publishes blueprint to cut B2B buyer journey friction caused by low-value marketing assets

Info-Tech's new framework helps marketing leaders benchmark, retire, and rebuild content assets to cut acquisition costs and accelerate B2B buyer decisions.