B2b Pipeline

Most B2B ABM programs fail before the first campaign goes live

Demand Gen Report's 2026 benchmark survey reveals B2B teams are abandoning MQL volume in favor of pipeline quality metrics that sales will actually act on.

B2B demand gen is retiring the MQL: Demand Gen Report's 2026 benchmark tracks the shift to revenue proof

Demand Gen Report's 2026 Benchmark Survey signals B2B marketing teams are moving from vanity metrics to sourced revenue, pipeline influence, and AI-driven workf

Most B2B ABM programs fail before the first campaign goes live, and the 2026 benchmark data is about to prove it

B2B demand gen teams are abandoning MQL volume as the primary success metric, with lead quality and pipeline conversion now driving how marketers defend spend.

B2B demand gen teams are ditching MQL volume for revenue attribution as leadership pressure mounts

Demand Gen Report's 2026 benchmark survey reveals B2B marketers are under pressure to prove sourced revenue and influenced pipeline, not just clicks.

Demandbase and 6sense both push B2B GTM intelligence toward automated pipeline activation in July 2026

Demandbase integrates with DemandWorks for multi-channel ABM activation, while 6sense rolls out AI-Recommended Leads to close the gap between ad engagement and

AI-assisted buying is flooding B2B pipelines with noise, and most marketing agencies are making it worse

AI tools are reshaping how B2B buyers research and shortlist vendors, but most AI marketing agencies still optimize for demo polish over pipeline accountability

Most B2B GTM programs fail because data, strategy, and execution never actually connect

B2B companies have data, strategy, and execution teams. The gap is alignment, and in 2026, misalignment is showing up in pipeline, win rates, and GTM spend.

Most B2B ABM programs fail at execution, not strategy. Two 2026 approaches show why

Multiply's 10 Min ABM and B2BMX 2026 sessions from Salesforce and WordPress VIP reveal a shared diagnosis: AI execution gaps are killing B2B pipeline.

NEWMEDIA.COM launches RankOS to measure B2B brand visibility in AI-generated answers

A RankOS benchmark finds 87% of U.S. businesses absent from AI results even when ranking on page one, creating a direct pipeline risk for B2B operators.