B2b Growth

First-meeting conversion is emerging as a measurable cost lever in B2B sales, and Revenue Growth Agent wants it on the dashboard

A PR Newswire release points to a simple unit-economics problem: buying more meetings can be wasteful if first-call conversion isn’t tracked and improved.

Vereigen Media bets on buying-committee ABM as 56% of B2B teams shift focus to new account acquisition

Vereigen Media expands its ABM services to target entire buying groups, as new benchmark data shows ABM has become a core B2B growth engine.

B2B growth leaders are three times more likely to double AI investment, and agentic workflows are why

New research from McKinsey and BCG reveals a widening split between B2B companies capturing real value from AI and those just automating complexity.

32% of B2B SaaS LinkedIn ad budgets are wasted on audiences that can't buy, GrowthSpree audit finds

A GrowthSpree audit of 56 accounts and $9.4M in spend found $3M lost to wrong targeting, and a 90-day fix that cuts waste to 11.8%.

Brand trust, short-term pressure, and the ROI of creativity: what's reshaping the B2B CMO mandate in 2026

New research reveals B2B CMOs are trading long-term brand investment for internal credibility, even as data shows creativity drives measurable commercial growth