Automation

GTM singularity is forcing RevOps teams to audit how AI intermediaries describe their products

Forrester’s “GTM singularity” framing is showing up as a concrete ops problem: AI tools are shaping shortlists and even negotiations, pushing RevOps to treat “A

ABM automation is getting down to 10 minutes, but revenue still hinges on a 5-minute handoff

Multiply’s “10 Min ABM” promise speeds campaign launches, but MarTech data shows response-time and context in the marketing-to-sales handoff still decides wheth

AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is

Multiply’s 10 Min ABM promises self-learning account-based advertising at speed. INFUSE’s 2026 research points to the harder constraint: shared opportunity trig

AI agents are replacing human B2B buyers at the top of the funnel, and most vendor data isn't ready

Autonomous AI agents now handle product research, comparison, and in some cases purchasing on behalf of B2B buyers. Traditional SEO won't get your brand cited.

B2B marketing automation platforms are splitting into two camps, and the wrong pick costs more than the subscription

Choosing a B2B marketing automation platform has never been harder, or more consequential. Here's what separates the right fit from an expensive mistake.

Clari + Salesloft brings AI-native email marketing into its Predictive Revenue System via allGood partnership

Clari + Salesloft partners with allGood to plug AI email marketing into its revenue platform, giving enterprise teams a migration path away from rules-based aut

Demandbase and DemandWorks integrate to close the gap between account intelligence and campaign activation

B2B GTM teams can now move high-intent accounts from Demandbase signals into DemandWorks multi-channel campaigns automatically, cutting manual list work.

Demandbase and 6sense both push B2B GTM intelligence toward automated pipeline activation in July 2026

Demandbase integrates with DemandWorks for multi-channel ABM activation, while 6sense rolls out AI-Recommended Leads to close the gap between ad engagement and

Tenon brings native marketing automation to the ServiceNow AI Platform, closing the gap between CRM and customer engagement

Tenon's expansion into the ServiceNow AI Platform lets enterprise marketing teams run omnichannel campaigns on the same data, workflows, and governance already

B2B marketers with full data control beat peers on goal attainment by more than 2x, Anteriad research finds

Anteriad's 2026 B2B Marketing Edge report and Zig.ai's new AI agent launch signal that data control and automation are separating B2B winners.

RainFocus connects Adobe Workfront and AEM to eliminate manual event content workflows

RainFocus adds two Adobe Experience Manager integrations to automate session data sync and enforce brand governance across global event programs.

AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

14 marketing automation companies have crossed $1B in valuation, while the top 10 capture 74.5% of total sector value, and AI is accelerating the divide.

Autonomous marketing tools are multiplying, but the skills gap running them is widening

Shopify, 6sense, and dozens of vendors are shipping agentic martech in 2026, even as research shows marketing orgs lack the readiness to use it well.

B2B growth leaders are three times more likely to double AI investment, and agentic workflows are why

New research from McKinsey and BCG reveals a widening split between B2B companies capturing real value from AI and those just automating complexity.

Marketing automation is no longer optional for manufacturers chasing B2B leads

With 80% of users reporting lead gains and 77% seeing higher conversion rates, manufacturing marketers without automation are falling behind.

AI is reshaping enterprise sales workflows from first signal to closed deal

Zoom's acquisition of Common Room and a wave of new AI sales tools are pushing enterprise teams to rethink how they find, route, and engage buyers.

Three martech moves reshaping how enterprise teams buy, automate, and engage in 2026

Outreach, Tenon, and Sprinklr each dropped significant product news on July 16, here's what it means for revenue ops, IT, and CX teams.