Ai Measurement

Google Ads Adds AI Dashboards and In-Store Sales Tools

Google Ads rolled out prompt-based AI dashboards and new in-store sales measurement tools in early September 2026, per Search Engine Land.

96% of B2B marketers use AI, but hiring is moving toward judgment and QA roles

New 2026 reports from HubSpot, Demand Gen Report, and AMA agree AI is now baseline. The operational gap is measurement, workflow design, and human QA.

100% of revenue teams say they use AI, but only 20.6% can show measurable results

Salesloft’s benchmark shows universal AI use in revenue orgs, yet most can’t tie it to measurable outcomes. The same gap is showing up in healthcare revenue cyc

Forrester set 2027 B2B Summit dates in Phoenix, GTM teams now have to plan for AI search

Forrester’s 2027 B2B Summit heads to Phoenix May 2–4. The practical shift is budgeting for AI-era discovery, measurement, and cross-functional GTM ops now.

AI agent evaluation is becoming the production gate

As AI agents spread across marketing and service, enterprises are buying measurement, not magic: 3CLogic scores 100% of voice-AI calls, while AI visibility work

AI assistants are becoming ad space, and brand rules now control what gets published

As ads move into AI assistants, martech teams are racing to measure visibility and keep AI-written content on-brand.

Walmart’s 38% ad growth is turning retail media into an operating-margin lever, and procurement teams should treat Connect like a platform, not a channel

Walmart’s Q2 results put retail media, CTV, and Sparky on the same P&L arc. That shifts how brands should spec data, measurement, and CTV buys.

OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing

OpenAI is partnering with AppsFlyer to add mobile attribution to ChatGPT ads, giving brands visibility into installs, purchases, and subscriptions.

Gartner's 2026 CMO research agenda puts agentic AI and brand value at the center of marketing leadership

Gartner's latest CMO research priorities signal a hard shift toward agentic AI team design and brand ROI measurement as core executive competencies.

OpenAI adds AppsFlyer attribution to ChatGPT ads as publishers begin blocking Google's crawler

OpenAI integrates AppsFlyer for in-app ad measurement while Cloudflare's default crawler block puts publisher access to Google Search at risk.