Ai Marketing

Wunderkind and Cordial integrate AI decisioning with cross-channel messaging to close the personalization execution gap

Wunderkind's behavioral intent signals and autonomous AI now feed directly into Cordial's cross-channel platform, giving enterprise marketers a unified stack.

Demand Gen Report's 2026 benchmark survey puts AI workflow ROI to the test

Demand Gen Report's 2026 benchmark survey targets the four AI use cases where B2B marketing teams are making real production bets: content, scoring, optimizatio

NiCE's record HMRC deal proves enterprise CX AI is real, but scaling it remains slow

NiCE closed its largest-ever CXone deal with UK tax authority HMRC, but its Q2 call revealed a persistent gap between signing and scaling AI in the enterprise.

Demand Gen Report's 2026 benchmark survey targets the four AI workflow questions B2B marketing teams can't answer yet

The 2026 Demand Generation Benchmark Survey is collecting data on how B2B teams deploy AI across content, scoring, optimization, and orchestration.

Jasper names a CFO with a $1B M&A track record as enterprise AI marketing enters its operationalization phase

Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO, signaling a shift from AI experimentation to disciplined enterprise scale.

OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing

OpenAI is partnering with AppsFlyer to add mobile attribution to ChatGPT ads, giving brands visibility into installs, purchases, and subscriptions.

Google now labels AI-generated ads across Search, YouTube, and Discover

Google's new "created or edited with AI" label in My Ad Center marks the first time the platform requires AI disclosure for commercial ads, not just political o

Cision acquires Trajaan to bring AI search intelligence into the PR Newswire platform

Cision has acquired Trajaan, an AI-powered search intelligence platform, to expand generative AI monitoring across PR Newswire and its broader suite.

Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform

Parsnipp launched Smart LLM Ads, the first generally available platform to combine AI visibility intelligence with paid ChatGPT advertising in one workflow.

B2B demand gen is retiring the MQL: Demand Gen Report's 2026 benchmark tracks the shift to revenue proof

Demand Gen Report's 2026 Benchmark Survey signals B2B marketing teams are moving from vanity metrics to sourced revenue, pipeline influence, and AI-driven workf

Nine in 10 B2B marketing leaders now treat AI visibility as an investment priority, but most brands are optimizing for the wrong signals

AI answer engines reward authority, not content volume. B2B marketers still running the classic SEO playbook are accelerating their own invisibility.

Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO as enterprise AI marketing shifts from experimentation to execution

Jasper named Tom Newton CMO and Lauren Newman CFO on Aug. 3, signaling a push to scale enterprise AI marketing beyond pilots.

Pure Storage's rebrand to Everpure shows why B2B tech companies change their name before moving upmarket

Pure Storage became Everpure to shed its storage-only identity and compete for enterprise data platform deals, as AI reshapes how B2B buyers research vendors.

Google's Ask Advisor now benchmarks your campaign performance against anonymized industry peers

Google expanded Ask Advisor with peer benchmarking, AI Overviews, and automated dashboards across Ads and Analytics on August 10.

Clari + Salesloft brings AI-native email marketing into its Predictive Revenue System via allGood partnership

Clari + Salesloft partners with allGood to plug AI email marketing into its revenue platform, giving enterprise teams a migration path away from rules-based aut

AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program

LinkedIn Economic Graph data shows demand for AI-literate marketers has risen 113% year-over-year, yet only 4% of marketers have added AI skills to their profil

84% of B2B marketers pay to rent audiences they don't own, and Breaker says newsletters fix that

Breaker argues B2B brands spending on paid social and sponsored placements build no lasting channel. A newsletter changes that math.

Jasper names a new CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO, signaling a push for disciplined scale as AI operationalization replaces pilots.

Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a push to scale its marketing agents platform across the Fortune 500.

Agentforce closes $2.7 million in revenue for SaaStr with a 72% email open rate

SaaStr's Agentforce deployment turned warm leads into $2.7M in closed revenue and $3.5M in nurtured pipeline, with outreach emails hitting a 72% open rate.

Demandbase and DemandWorks integrate to close the gap between account intelligence and campaign activation

B2B GTM teams can now move high-intent accounts from Demandbase signals into DemandWorks multi-channel campaigns automatically, cutting manual list work.

Insight Partners backs Passionfroot's $15M Series A to bring B2B creator marketing to the US

Berlin-based Passionfroot closes a $15M Series A led by Insight Partners to open US and Brazil offices as B2B brands turn to creators for AI-era brand building.

Financial services firms are betting on AI for personalization and compliance, not ad copy

Finance's biggest AI opportunity isn't content generation, it's personalization, compliance, and customer analytics, as capital investment in AI infrastructure s

Howl Louder Marketing launches GEO service as AI chat tools reshape how B2B buyers build vendor shortlists

B2B agency Howl Louder Marketing launches a Generative Engine Optimization service to help tech and SaaS firms earn citations in ChatGPT, Gemini, and Perplexity

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

ABM platforms are closing the last-mile gap between account signals and sales-ready contacts

Demandbase integrates with DemandWorks while 6sense rolls out AI-Recommended Leads, both targeting the same enterprise pain point: account intelligence that nev

CMOs are shrinking marketing's role to survive short-term pressure, the 2026 data shows

The 2026 CMO Survey finds AI adoption rising faster than team readiness, while Forbes' influential CMOs list shows the function absorbing broader commercial man

CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time

CTM now ties ChatGPT ad-driven phone calls back to campaigns and syncs conversion events to OpenAI, closing the attribution blind spot on AI advertising.

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

Gartner's 2026 CMO research agenda puts agentic AI and brand value at the center of marketing leadership

Gartner's latest CMO research priorities signal a hard shift toward agentic AI team design and brand ROI measurement as core executive competencies.