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Ai Integration

16 articles from Marketing Tech practitioners

Demand Gen Report's 2026 benchmark survey targets the four AI workflow questions B2B marketing teams can't answer yet

Demand Gen Report's 2026 benchmark survey targets the four AI workflow questions B2B marketing teams can't answer yet

The 2026 Demand Generation Benchmark Survey is collecting data on how B2B teams deploy AI across content, scoring, optimization, and orchestration.

MarketScale Newsroom·Aug 16, 2026
Clari + Salesloft brings AI-native email marketing into its Predictive Revenue System via allGood partnership

Clari + Salesloft brings AI-native email marketing into its Predictive Revenue System via allGood partnership

Clari + Salesloft partners with allGood to plug AI email marketing into its revenue platform, giving enterprise teams a migration path away from rules-based aut

MarketScale Newsroom·Aug 13, 2026
Demandbase and DemandWorks integrate to close the gap between account intelligence and campaign activation

Demandbase and DemandWorks integrate to close the gap between account intelligence and campaign activation

B2B GTM teams can now move high-intent accounts from Demandbase signals into DemandWorks multi-channel campaigns automatically, cutting manual list work.

MarketScale Newsroom·Aug 11, 2026
CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time

CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time

CTM now ties ChatGPT ad-driven phone calls back to campaigns and syncs conversion events to OpenAI, closing the attribution blind spot on AI advertising.

MarketScale Newsroom·Aug 8, 2026
Demandbase and 6sense both push B2B GTM intelligence toward automated pipeline activation in July 2026

Demandbase and 6sense both push B2B GTM intelligence toward automated pipeline activation in July 2026

Demandbase integrates with DemandWorks for multi-channel ABM activation, while 6sense rolls out AI-Recommended Leads to close the gap between ad engagement and

MarketScale Newsroom·Aug 7, 2026
CTM closes the ChatGPT ad attribution gap with native OpenAI integration

CTM closes the ChatGPT ad attribution gap with native OpenAI integration

CTM now connects ChatGPT ad campaigns to phone call conversions, giving performance marketers closed-loop attribution on OpenAI's ad channel for the first time.

MarketScale Newsroom·Aug 4, 2026
CapCut earns back-to-back Software Experts recognitions for AI-powered content and design production

CapCut earns back-to-back Software Experts recognitions for AI-powered content and design production

Software Experts named CapCut a top AI marketing and design platform in July 2026, citing its unified creative workspace and Seedream 5.0 integration.

MarketScale Newsroom·Aug 4, 2026
CTM closes the ChatGPT advertising attribution gap with native OpenAI Ads integration

CTM closes the ChatGPT advertising attribution gap with native OpenAI Ads integration

CTM's new OpenAI Ads integration brings closed-loop call attribution to ChatGPT campaigns, extending the same conversion intelligence marketers rely on for Goog

MarketScale Newsroom·Aug 3, 2026
Cvent commits $1 billion to AI-powered event tech as new research shows 70% of planners say live events matter more in an AI-saturated world

Cvent commits $1 billion to AI-powered event tech as new research shows 70% of planners say live events matter more in an AI-saturated world

Cvent unveils 70+ product innovations at CONNECT 2026, launches a new research center, and backs both with a $1B product investment.

MarketScale Newsroom·Jul 29, 2026
Glean expands its sales connector ecosystem to unify fragmented revenue team data in one governed AI layer

Glean expands its sales connector ecosystem to unify fragmented revenue team data in one governed AI layer

Glean's new native connectors bring Clari, Salesloft, Crayon, Fathom, and others into one permission-aware AI experience for enterprise revenue teams.

MarketScale Newsroom·Jul 29, 2026
CTM brings closed-loop attribution to ChatGPT advertising with native OpenAI Ads integration

CTM brings closed-loop attribution to ChatGPT advertising with native OpenAI Ads integration

CTM launches a native OpenAI Ads integration and AskCTM agent, giving performance marketers the same closed-loop call attribution for ChatGPT campaigns they alr

MarketScale Newsroom·Jul 29, 2026
RainFocus connects Adobe Workfront and AEM to eliminate manual event content workflows

RainFocus connects Adobe Workfront and AEM to eliminate manual event content workflows

RainFocus adds two Adobe Experience Manager integrations to automate session data sync and enforce brand governance across global event programs.

MarketScale Newsroom·Jul 28, 2026
DriveCentric's new Service-to-Sales Agent turns service appointments into trade-in leads without adding a vendor

DriveCentric's new Service-to-Sales Agent turns service appointments into trade-in leads without adding a vendor

DriveCentric launches a native AI agent that identifies high-potential trade-in customers in the service drive and engages them automatically inside the existin

MarketScale Newsroom·Jul 20, 2026
RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus launches AEM Sites Connector and AEM Content Advisor, linking event data directly to Adobe's content supply chain for enterprise marketing teams.

MarketScale Newsroom·Jul 17, 2026
Clari + Salesloft and Glean unite buyer signals and enterprise knowledge in a single AI layer for revenue teams

Clari + Salesloft and Glean unite buyer signals and enterprise knowledge in a single AI layer for revenue teams

Clari + Salesloft launched Conversation Intelligence on July 14 while Glean expanded its sales connector ecosystem to include both platforms, targeting the 87%

MarketScale Newsroom·Jul 16, 2026
Sprinklr's Summer '26 release pushes CXM from dashboards to real-time AI action

Sprinklr's Summer '26 release pushes CXM from dashboards to real-time AI action

Sprinklr's Summer '26 platform update adds agentic Voice AI, MCP integration, and ViralMoment video analytics to close the gap between customer signals and live

MarketScale Newsroom·Jul 16, 2026
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