AI integration

Google's AI Overviews roughly tripled on brand-name searches in September

AI Overviews on brand-name Google searches roughly tripled in September 2026, according to DemandSphere data.

Oracle’s 14th Gartner Leader nod and its AI plan to keep Eloqua running

Oracle says it was named a Leader in Gartner's 2026 B2B marketing automation report. Its roadmap adds AI to Eloqua without replacing live campaigns.

Salesforce and HubSpot are taking CRM updates out of the CRM screen

Salesforce, HubSpot, Zeotap and Zendesk are pushing CRM data into AI agents and collaboration tools. The customer record now has more editors.

AI search is pushing marketing, HR and facilities onto one set of AI rules

New AEO guidance, creator briefs, and workplace AI rules are colliding with building analytics. Ops leaders are treating “AI visibility” as a governed system.

Gartner’s $6.37T IT spend forecast is pulling marketing AI agents into enterprise buying cycles faster

Gartner expects IT spending to hit $6.37T in 2026. That infrastructure surge is changing how marketing AI agents get funded, secured, and procured.

Demand Gen Report’s 2026 benchmark survey turns AI in B2B marketing into an operations problem, not a tooling debate

Demand Gen Report’s 2026 survey is asking where AI actually produces measurable lift in content, lead scoring, campaign optimization, and orchestration, and whe

6sense embeds buyer intelligence into Claude, ChatGPT, Writer, and Agentforce with four new product releases

6sense announced four product innovations that push its B2B buyer intelligence directly into major AI agent platforms, including Claude, ChatGPT, Writer, and Sa

Cvent commits $1 billion to AI-powered event tech as new research shows 70% of planners say live events matter more in an AI-saturated world

Cvent unveils 70+ product innovations at CONNECT 2026, launches a new research center, and backs both with a $1B product investment.

Clari + Salesloft and Glean unite buyer signals and enterprise knowledge in a single AI layer for revenue teams

Clari + Salesloft launched Conversation Intelligence on July 14 while Glean expanded its sales connector ecosystem to include both platforms, targeting the 87%