Ai In Marketing

Agentforce closes $2.7 million in revenue for SaaStr with a 72% email open rate

SaaStr's Agentforce deployment turned warm leads into $2.7M in closed revenue and $3.5M in nurtured pipeline, with outreach emails hitting a 72% open rate.

Demandbase and DemandWorks integrate to close the gap between account intelligence and campaign activation

B2B GTM teams can now move high-intent accounts from Demandbase signals into DemandWorks multi-channel campaigns automatically, cutting manual list work.

Insight Partners backs Passionfroot's $15M Series A to bring B2B creator marketing to the US

Berlin-based Passionfroot closes a $15M Series A led by Insight Partners to open US and Brazil offices as B2B brands turn to creators for AI-era brand building.

Financial services firms are betting on AI for personalization and compliance, not ad copy

Finance's biggest AI opportunity isn't content generation, it's personalization, compliance, and customer analytics, as capital investment in AI infrastructure s

Howl Louder Marketing launches GEO service as AI chat tools reshape how B2B buyers build vendor shortlists

B2B agency Howl Louder Marketing launches a Generative Engine Optimization service to help tech and SaaS firms earn citations in ChatGPT, Gemini, and Perplexity

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

ABM platforms are closing the last-mile gap between account signals and sales-ready contacts

Demandbase integrates with DemandWorks while 6sense rolls out AI-Recommended Leads, both targeting the same enterprise pain point: account intelligence that nev

CMOs are shrinking marketing's role to survive short-term pressure, the 2026 data shows

The 2026 CMO Survey finds AI adoption rising faster than team readiness, while Forbes' influential CMOs list shows the function absorbing broader commercial man

CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time

CTM now ties ChatGPT ad-driven phone calls back to campaigns and syncs conversion events to OpenAI, closing the attribution blind spot on AI advertising.

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

Gartner's 2026 CMO research agenda puts agentic AI and brand value at the center of marketing leadership

Gartner's latest CMO research priorities signal a hard shift toward agentic AI team design and brand ROI measurement as core executive competencies.

Demandbase and 6sense both push B2B GTM intelligence toward automated pipeline activation in July 2026

Demandbase integrates with DemandWorks for multi-channel ABM activation, while 6sense rolls out AI-Recommended Leads to close the gap between ad engagement and

Passionfroot closes $15M Series A to bring its B2B creator marketplace to the U.S.

Berlin-based Passionfroot raised $15M led by Insight Partners to expand its B2B creator marketplace to the U.S. and Brazil, betting on creators as AI reshapes b

OpenAI adds AppsFlyer attribution to ChatGPT ads as publishers begin blocking Google's crawler

OpenAI integrates AppsFlyer for in-app ad measurement while Cloudflare's default crawler block puts publisher access to Google Search at risk.

Zoom Revenue Accelerator now delivers AI guidance before, during, and after every sales call

Zoom's ZRA update adds Sales Roleplay, Sales Assist, and Ask ZRA in new Essentials and Premium tiers, moving from conversation intelligence to revenue action.

B2B marketing's top performers share three traits: buying groups, full-funnel attribution, and AI-visible brands

New research and a fresh GTM intelligence partnership reveal what separates high-performing B2B marketing teams from the rest in 2026.

CTM closes the ChatGPT ad attribution gap with native OpenAI integration

CTM now connects ChatGPT ad campaigns to phone call conversions, giving performance marketers closed-loop attribution on OpenAI's ad channel for the first time.

Earned media stops paying off the moment it's filed away, and AI-assisted repurposing is changing that

PR teams are leaving pipeline on the table by treating media placements as one-time wins. AI repurposing and attribution tools are closing the gap.

CapCut earns back-to-back Software Experts recognitions for AI-powered content and design production

Software Experts named CapCut a top AI marketing and design platform in July 2026, citing its unified creative workspace and Seedream 5.0 integration.

B2B marketing teams face their hardest budget-allocation test yet as AI, ABM, and intent data all compete for the same dollar

Demand Gen Report's 2026 benchmark survey is open now, asking where B2B marketing budgets are really flowing across ABM, content, intent data, and AI.

CTM closes the ChatGPT advertising attribution gap with native OpenAI Ads integration

CTM's new OpenAI Ads integration brings closed-loop call attribution to ChatGPT campaigns, extending the same conversion intelligence marketers rely on for Goog

AI search is rewriting how authority is measured, and backlinks alone won't keep you ranked

Nearly 70% of marketers say backlinks still heavily impact rankings, but AI platforms are increasingly reading unlinked brand mentions, entity signals, and comm

AI-assisted buying is flooding B2B pipelines with noise, and most marketing agencies are making it worse

AI tools are reshaping how B2B buyers research and shortlist vendors, but most AI marketing agencies still optimize for demo polish over pipeline accountability

Google's AI ad machine drove 15% more conversions last quarter, and most marketers aren't copying it

Alphabet's Q2 2026 earnings reveal an AI-rebuilt marketing stack. Here's what enterprise operators need to act on now.

Forbes brought the world's top CMOs to Cannes to confront AI saturation head-on

Global marketing leaders gathered in Cannes for Forbes' World's Most Influential CMOs Summit, tackling AI noise, brand differentiation, and marketing's expandin

Seismic's benchmark report ties sales enablement directly to win rates, quota attainment, and cycle length

Seismic's Annual Sales Enablement Benchmark Report links enablement strategy to three hard revenue metrics, as Gartner validates the platform's market presence

B2B demand gen teams are being asked to justify every dollar, and Demand Gen Report's 2026 benchmark survey is collecting the data to show how

Demand Gen Report's 2026 Demand Generation Benchmark Survey is open, targeting how B2B teams split spend across ABM, intent data, AI platforms, and content.

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.

Marketing budgets hit 7.8% of revenue in 2026, but AI visibility is redirecting where the money actually flows

Marketing budgets are at their lowest share of company revenue since 2020, yet AI visibility and creator spend are quietly absorbing dollars once earmarked for

Marketing budgets are flat at 7.7% of revenue, but AI-mature companies are spending 11%

Gartner's 2026 CMO Spend Survey finds marketing budgets holding steady at 7.7% of revenue overall, while organizations with fully optimized AI processes average