Ai In Business

ZoomInfo Agent Teams now available, no new contract required

A day after announcing its DoubleO.ai deal, ZoomInfo made Agent Teams available in GTM Studio. What the plays do and what to test first.

The chief revenue officer now runs the whole revenue engine

Chicago Booth's Dan Frailey tells Forbes three forces turned the CRO into a must-have seat. Security vendors Evolv and Alcatraz AI already filled it.

CMO Tenure Ticks Up as B2B Marketing Adopts AI

Spencer Stuart finds Fortune 500 CMO tenure edged up in 2024, while Forrester reports wide AI tool adoption alongside gaps in strategy and measurement.

ANA Says FIS Campaign Generated $26M in Contract Value

ANA's June 4 release credited FIS's Money in Harmony campaign with $26M in contract value; a later Business Wire version omitted an ROI figure.

100% of revenue leaders say they use AI, but most can’t prove it pays off

Salesloft’s 500-leader benchmark finds universal AI use in revenue teams, yet only 20.6% call it production-ready. The bottleneck is data quality and workflow f

96% of B2B marketers use AI, but hiring is moving toward judgment and QA roles

New 2026 reports from HubSpot, Demand Gen Report, and AMA agree AI is now baseline. The operational gap is measurement, workflow design, and human QA.

Forrester set 2027 B2B Summit dates in Phoenix, GTM teams now have to plan for AI search

Forrester’s 2027 B2B Summit heads to Phoenix May 2–4. The practical shift is budgeting for AI-era discovery, measurement, and cross-functional GTM ops now.

Nearly 3 in 4 companies put RevOps in the C-suite, but 89% still lack goals

Salesloft and Wakefield found 73% of firms now have a C-suite RevOps role. Nearly all see AI ROI, yet strategic mandates and metrics are still muddy.

100% of revenue teams use AI, but only 20.6% can prove it works

Salesloft’s 2026 benchmark says AI is everywhere in revenue orgs, but most teams still can’t diagnose stalled deals fast enough to turn insight into execution.

Optimizely shifts marketing AI RFPs from model selection to task fit

Optimizely launched post-trained marketing models and “Virtual Teammates,” as its own research shows teams still lack cookieless and first-party plans.

Aftermarket alliances are shrinking supplier lists

Aerospace and pharma partnerships show the same playbook: consolidate spares and specialty capacity, then sell “coverage” as the product.

HG Insights is betting B2B buyers will size up software inside AI answers first

HG Insights is updating TrustRadius for “GEO” and “AEO,” as TrustRadius reports that 63% of B2B buyers use AI during research.

Salesforce’s Claudeforce lets Claude run CRM tasks

Salesforce and Anthropic’s new Claudeforce plug-in bakes 37 sales tasks into Claude, pushing CIOs to govern AI actions, not just AI answers.

Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026’s “agentic enterprise” message lands with a practical constraint: AI agents only help CX when they can complete approved work on clean, connecte

Gong is pushing Revenue AI from insight to execution as agentic workflows collide with Azure procurement

Gong is using Microsoft Marketplace distribution and new agentic-workflow messaging to move Revenue AI into governed, IT-owned systems, not rep-installed tools.

Fragmented buyer identity is now a revenue ops problem, and 44% still say their AI data isn’t ready

New 2026 research and vendor playbooks converge on one operational constraint: B2B teams can’t act on intent if identity and signals stay split across systems.

First-meeting conversion is becoming the metric that decides whether AI prospecting spend pays off

Revenue Growth Agent is pushing “first meeting to qualified opportunity” conversion as the control metric for AI-scaled outbound and SDR meeting volume.

AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is

Multiply’s 10 Min ABM promises self-learning account-based advertising at speed. INFUSE’s 2026 research points to the harder constraint: shared opportunity trig

B2B demand gen leaders are ditching MQL volume for sourced revenue and influenced pipeline in 2026

Demand Gen Report's 2026 benchmark survey shows B2B marketing teams replacing vanity metrics with revenue attribution, AI workflows, and shared sales goals.

Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is closing in on $6 trillion, yet cart abandonment, mobile friction, and slow AI adoption mean most enterprise operators are underperforming th

AI agents are replacing human B2B buyers at the top of the funnel, and most vendor data isn't ready

Autonomous AI agents now handle product research, comparison, and in some cases purchasing on behalf of B2B buyers. Traditional SEO won't get your brand cited.

96% of B2B marketers use AI, but only 44% have data infrastructure ready to support it

Most B2B organizations are deploying AI faster than they're modernizing the data foundations it depends on, creating a widening gap between buyer expectations a

Agentic B2B buying is making structured data the new homepage

As AI agents take over enterprise product research, your brand's discoverability now depends on data architecture, not design or ad spend.

CMOs are shrinking marketing's role to survive short-term pressure, the 2026 data shows

The 2026 CMO Survey finds AI adoption rising faster than team readiness, while Forbes' influential CMOs list shows the function absorbing broader commercial man

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.

B2B marketers with full data control beat peers on goal attainment by more than 2x, Anteriad research finds

Anteriad's 2026 B2B Marketing Edge report and Zig.ai's new AI agent launch signal that data control and automation are separating B2B winners.

AI is splitting enterprise marketing automation into two tiers, and the valuation gap is widening

14 marketing automation companies have crossed $1B in valuation, while the top 10 capture 74.5% of total sector value, and AI is accelerating the divide.

Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce launched a B2B Commerce suite with a native Buyer Agent on Agentforce, intent-driven AI search, and headless APIs to close channel gaps.

HubSpot's partner ecosystem opportunity is projected to hit $42 billion by 2030, and AI operationalization is driving it

HubSpot's State of Ecosystems 2026 report pegs the partner opportunity at $42B by 2030, with mid-market AI complexity reshaping what partners actually do.