AI agents

Contentsquare now tracks AI agents as their own kind of website visitor

Contentsquare's relaunched Experience Platform separates LLM and agent traffic from human sessions, which could change how digital teams read their funnels.

Report: 9% of bank and credit union marketing teams use AI agents that can act

Cornerstone Advisors finds 63% of bank and credit union marketers use AI to write. Four-to-six-week compliance reviews still set the pace.

15,505 martech tools later, the fight is over who controls orchestration

As martech tool growth flattens, vendors are racing to own the orchestration layer that decides the next action for every customer across channels.

AI agent evaluation is becoming the production gate

As AI agents spread across marketing and service, enterprises are buying measurement, not magic: 3CLogic scores 100% of voice-AI calls, while AI visibility work

Klaviyo is buying Agency to add returns, order tracking and AI support to its marketing tools

Klaviyo’s deal for Elias Torres’ Agency signals a shift: AI agents for post‑sale support are becoming a standard line item in ecommerce martech stacks.

Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026’s “agentic enterprise” message lands with a practical constraint: AI agents only help CX when they can complete approved work on clean, connecte

Optimizely’s Forrester Wave Leader rating puts agentic experimentation into 2026 martech RFPs

Optimizely’s Leader and Customer Favorite marks a practical shift: AI agents are moving into controlled experimentation workflows tied to data platforms.

Agentic B2B buying is making structured data the new homepage

As AI agents take over enterprise product research, your brand's discoverability now depends on data architecture, not design or ad spend.