Ai Agents

15,505 martech tools later, the fight is over who controls orchestration

As martech tool growth flattens, vendors are racing to own the orchestration layer that decides the next action for every customer across channels.

AI agent evaluation is becoming the production gate

As AI agents spread across marketing and service, enterprises are buying measurement, not magic: 3CLogic scores 100% of voice-AI calls, while AI visibility work

Klaviyo is buying Agency to add returns, order tracking and AI support to its marketing tools

Klaviyo’s deal for Elias Torres’ Agency signals a shift: AI agents for post‑sale support are becoming a standard line item in ecommerce martech stacks.

Gartner’s $6.37T IT spend forecast is pulling marketing AI agents into enterprise buying cycles faster

Gartner expects IT spending to hit $6.37T in 2026. That infrastructure surge is changing how marketing AI agents get funded, secured, and procured.

Dreamforce 2026 is forcing CX teams to move past chatbot containment and into audited AI resolution

Dreamforce 2026’s “agentic enterprise” message lands with a practical constraint: AI agents only help CX when they can complete approved work on clean, connecte

Optimizely’s Forrester Wave Leader rating puts agentic experimentation into 2026 martech RFPs

Optimizely’s Leader and Customer Favorite marks a practical shift: AI agents are moving into controlled experimentation workflows tied to data platforms.

AI agents are replacing human B2B buyers at the top of the funnel, and most vendor data isn't ready

Autonomous AI agents now handle product research, comparison, and in some cases purchasing on behalf of B2B buyers. Traditional SEO won't get your brand cited.

Agentic B2B buying is making structured data the new homepage

As AI agents take over enterprise product research, your brand's discoverability now depends on data architecture, not design or ad spend.

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.