Ai Adoption

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

CMOs are shrinking marketing's role to survive short-term pressure, the 2026 data shows

The 2026 CMO Survey finds AI adoption rising faster than team readiness, while Forbes' influential CMOs list shows the function absorbing broader commercial man

AI is rewriting the B2B procurement experience, and buyers now expect it to

Personalized recommendations and predictive analytics are moving from B2C novelty to B2B baseline, forcing procurement and supply-chain teams to reassess vendor

95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

CMI's 2026 B2B research exposes the gap between AI adoption and real performance gains, while buying committees hit 11.2 members on average.

B2B growth leaders are three times more likely to double AI investment, and agentic workflows are why

New research from McKinsey and BCG reveals a widening split between B2B companies capturing real value from AI and those just automating complexity.

B2B content marketing in 2026: AI adoption is near-universal, but performance gains are not

95% of B2B marketers now use AI tools, yet fewer than 4 in 10 report a real performance lift—and buying committees keep growing.