Advertising Technology

Retailers need a separate Performance Max campaign for Google's new local shopper setting

Google's Local Customer Optimization won't run on feed-based Performance Max campaigns, and Store Sales lands in Data Manager at the end of September.

OpenAI and Meta Take Separate Paths to Automating Marketing

OpenAI is building ChatGPT into a marketing workspace and ad channel, while Meta continues automating ad buying. Here's what each has said so far.

Google Ads Adds AI Dashboards and In-Store Sales Tools

Google Ads rolled out prompt-based AI dashboards and new in-store sales measurement tools in early September 2026, per Search Engine Land.

AI is pulling ad production in-house

Reuters reporting on AI-enabled in-housing is showing up in 2026 org charts: global capability centers now build creative at “two-hour” speeds, while events sti

Ads are moving into AI assistants, and martech teams are scrambling to track what they do

AI assistants are adding ad units and transactions as vendors ship agent evaluators, AI workflow “OS” tools, and new governance patterns.

AI assistants are becoming ad space, and brand rules now control what gets published

As ads move into AI assistants, martech teams are racing to measure visibility and keep AI-written content on-brand.

Walmart’s 38% ad growth is turning retail media into an operating-margin lever, and procurement teams should treat Connect like a platform, not a channel

Walmart’s Q2 results put retail media, CTV, and Sparky on the same P&L arc. That shifts how brands should spec data, measurement, and CTV buys.

AI can launch ABM ads in minutes, but opportunity definitions still decide whether sales trusts the handoff

Multiply’s 10 Min ABM speeds account-based advertising, but INFUSE data shows stakeholder alignment is still the biggest buyer-side drag. Ops needs shared trigg

AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is

Multiply’s 10 Min ABM promises self-learning account-based advertising at speed. INFUSE’s 2026 research points to the harder constraint: shared opportunity trig

OpenAI integrates AppsFlyer into ChatGPT ads, giving brands install and purchase attribution for the first time

OpenAI is partnering with AppsFlyer to bring mobile attribution to ChatGPT ads, letting brands like Grubhub track installs, in-app purchases, and subscriptions.

Google's AI ad labels and content access tensions signal a new compliance reality for enterprise marketers

Google now labels AI-generated ads in My Ad Center and faces publisher pushback as AI search reduces click traffic to outside sites.

Meta's new "engaged-through attribution" model counts likes, saves, and shares as conversions

Meta is replacing its click-only attribution with two new models that capture social-native engagement, reshaping how ad teams measure ROI.

OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing

OpenAI is partnering with AppsFlyer to add mobile attribution to ChatGPT ads, giving brands visibility into installs, purchases, and subscriptions.

Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform

Parsnipp launched Smart LLM Ads, the first generally available platform to combine AI visibility intelligence with paid ChatGPT advertising in one workflow.

CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time

CTM now ties ChatGPT ad-driven phone calls back to campaigns and syncs conversion events to OpenAI, closing the attribution blind spot on AI advertising.

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.

ECN's ABM Matcher brings account-based targeting to office DOOH for the first time

ECN launched ABM Matcher, letting B2B advertisers match their target account lists against premium office DOOH audiences across the UK, France, and Germany.

CTM brings closed-loop attribution to ChatGPT advertising with native OpenAI Ads integration

CTM launches a native OpenAI Ads integration and AskCTM agent, giving performance marketers the same closed-loop call attribution for ChatGPT campaigns they alr

32% of B2B SaaS LinkedIn ad budgets are wasted on audiences that can't buy, GrowthSpree audit finds

A GrowthSpree audit of 56 accounts and $9.4M in spend found $3M lost to wrong targeting, and a 90-day fix that cuts waste to 11.8%.

ECN launches ABM Matcher to bring account-based targeting into office DOOH planning

Executive Channel Network's new ABM Matcher tool lets B2B advertisers map target account lists against its premium office DOOH network across the UK, France, an