Marketing Tech · Topic
Ad Technology
30 articles from Marketing Tech practitioners
Walmart’s 38% ad growth is turning retail media into an operating-margin lever, and procurement teams should treat Connect like a platform, not a channel
Walmart’s Q2 results put retail media, CTV, and Sparky on the same P&L arc. That shifts how brands should spec data, measurement, and CTV buys.
AI can launch ABM ads in minutes, but opportunity definitions still decide whether sales trusts the handoff
Multiply’s 10 Min ABM speeds account-based advertising, but INFUSE data shows stakeholder alignment is still the biggest buyer-side drag. Ops needs shared trigg
First-meeting conversion is becoming the metric that decides whether AI prospecting spend pays off
Revenue Growth Agent is pushing “first meeting to qualified opportunity” conversion as the control metric for AI-scaled outbound and SDR meeting volume.
AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is
Multiply’s 10 Min ABM promises self-learning account-based advertising at speed. INFUSE’s 2026 research points to the harder constraint: shared opportunity trig
Demand Gen Report’s 2026 benchmark survey turns AI in B2B marketing into an operations problem, not a tooling debate
Demand Gen Report’s 2026 survey is asking where AI actually produces measurable lift in content, lead scoring, campaign optimization, and orchestration, and whe
OpenAI integrates AppsFlyer into ChatGPT ads, giving brands install and purchase attribution for the first time
OpenAI is partnering with AppsFlyer to bring mobile attribution to ChatGPT ads, letting brands like Grubhub track installs, in-app purchases, and subscriptions.
Google's AI ad labels and content access tensions signal a new compliance reality for enterprise marketers
Google now labels AI-generated ads in My Ad Center and faces publisher pushback as AI search reduces click traffic to outside sites.
Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table
Global ecommerce is closing in on $6 trillion, yet cart abandonment, mobile friction, and slow AI adoption mean most enterprise operators are underperforming th
96% of B2B marketers use AI, but only 44% have data infrastructure ready to support it
Most B2B organizations are deploying AI faster than they're modernizing the data foundations it depends on, creating a widening gap between buyer expectations a
Meta's new "engaged-through attribution" model counts likes, saves, and shares as conversions
Meta is replacing its click-only attribution with two new models that capture social-native engagement, reshaping how ad teams measure ROI.
OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing
OpenAI is partnering with AppsFlyer to add mobile attribution to ChatGPT ads, giving brands visibility into installs, purchases, and subscriptions.
Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform
Parsnipp launched Smart LLM Ads, the first generally available platform to combine AI visibility intelligence with paid ChatGPT advertising in one workflow.
Google's Ask Advisor now benchmarks your campaign performance against anonymized industry peers
Google expanded Ask Advisor with peer benchmarking, AI Overviews, and automated dashboards across Ads and Analytics on August 10.
AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program
LinkedIn Economic Graph data shows demand for AI-literate marketers has risen 113% year-over-year, yet only 4% of marketers have added AI skills to their profil
Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution
Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a push to scale its marketing agents platform across the Fortune 500.
Agentforce closes $2.7 million in revenue for SaaStr with a 72% email open rate
SaaStr's Agentforce deployment turned warm leads into $2.7M in closed revenue and $3.5M in nurtured pipeline, with outreach emails hitting a 72% open rate.
Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks
Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.
ABM platforms are closing the last-mile gap between account signals and sales-ready contacts
Demandbase integrates with DemandWorks while 6sense rolls out AI-Recommended Leads, both targeting the same enterprise pain point: account intelligence that nev
CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time
CTM now ties ChatGPT ad-driven phone calls back to campaigns and syncs conversion events to OpenAI, closing the attribution blind spot on AI advertising.
AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready
AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.
OpenAI adds AppsFlyer attribution to ChatGPT ads as publishers begin blocking Google's crawler
OpenAI integrates AppsFlyer for in-app ad measurement while Cloudflare's default crawler block puts publisher access to Google Search at risk.
CTM closes the ChatGPT ad attribution gap with native OpenAI integration
CTM now connects ChatGPT ad campaigns to phone call conversions, giving performance marketers closed-loop attribution on OpenAI's ad channel for the first time.
Google's AI ad machine drove 15% more conversions last quarter, and most marketers aren't copying it
Alphabet's Q2 2026 earnings reveal an AI-rebuilt marketing stack. Here's what enterprise operators need to act on now.
Meta enters cloud computing as its AI advertising tools scale across enterprise workflows
Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.
ECN's ABM Matcher brings account-based targeting to office DOOH for the first time
ECN launched ABM Matcher, letting B2B advertisers match their target account lists against premium office DOOH audiences across the UK, France, and Germany.
CTM brings closed-loop attribution to ChatGPT advertising with native OpenAI Ads integration
CTM launches a native OpenAI Ads integration and AskCTM agent, giving performance marketers the same closed-loop call attribution for ChatGPT campaigns they alr
B2B marketers with full data control beat peers on goal attainment by more than 2x, Anteriad research finds
Anteriad's 2026 B2B Marketing Edge report and Zig.ai's new AI agent launch signal that data control and automation are separating B2B winners.
RainFocus connects Adobe Workfront and AEM to eliminate manual event content workflows
RainFocus adds two Adobe Experience Manager integrations to automate session data sync and enforce brand governance across global event programs.
RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers
RainFocus launches two Adobe Experience Manager integrations that sync event session, speaker, and exhibitor data into AEM and enforce brand governance across g
Autonomous marketing tools are multiplying, but the skills gap running them is widening
Shopify, 6sense, and dozens of vendors are shipping agentic martech in 2026, even as research shows marketing orgs lack the readiness to use it well.
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