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30 articles from Marketing Tech practitioners

Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is on track to surpass $6 trillion, and enterprise operators are still leaving money on the table

Global ecommerce is closing in on $6 trillion, yet cart abandonment, mobile friction, and slow AI adoption mean most enterprise operators are underperforming th

MarketScale Newsroom·Aug 18, 2026
96% of B2B marketers use AI, but only 44% have data infrastructure ready to support it

96% of B2B marketers use AI, but only 44% have data infrastructure ready to support it

Most B2B organizations are deploying AI faster than they're modernizing the data foundations it depends on, creating a widening gap between buyer expectations a

MarketScale Newsroom·Aug 18, 2026
Meta's new "engaged-through attribution" model counts likes, saves, and shares as conversions

Meta's new "engaged-through attribution" model counts likes, saves, and shares as conversions

Meta is replacing its click-only attribution with two new models that capture social-native engagement, reshaping how ad teams measure ROI.

MarketScale Newsroom·Aug 15, 2026
OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing

OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing

OpenAI is partnering with AppsFlyer to add mobile attribution to ChatGPT ads, giving brands visibility into installs, purchases, and subscriptions.

MarketScale Newsroom·Aug 15, 2026
Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform

Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform

Parsnipp launched Smart LLM Ads, the first generally available platform to combine AI visibility intelligence with paid ChatGPT advertising in one workflow.

MarketScale Newsroom·Aug 14, 2026
Google's Ask Advisor now benchmarks your campaign performance against anonymized industry peers

Google's Ask Advisor now benchmarks your campaign performance against anonymized industry peers

Google expanded Ask Advisor with peer benchmarking, AI Overviews, and automated dashboards across Ads and Analytics on August 10.

MarketScale Newsroom·Aug 13, 2026
AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program

AI literacy gap among marketers widens as LinkedIn and Adobe launch joint training program

LinkedIn Economic Graph data shows demand for AI-literate marketers has risen 113% year-over-year, yet only 4% of marketers have added AI skills to their profil

MarketScale Newsroom·Aug 13, 2026
Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a push to scale its marketing agents platform across the Fortune 500.

MarketScale Newsroom·Aug 12, 2026
Agentforce closes $2.7 million in revenue for SaaStr with a 72% email open rate

Agentforce closes $2.7 million in revenue for SaaStr with a 72% email open rate

SaaStr's Agentforce deployment turned warm leads into $2.7M in closed revenue and $3.5M in nurtured pipeline, with outreach emails hitting a 72% open rate.

MarketScale Newsroom·Aug 11, 2026
Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale joins Sitecore's Velocity Program to accelerate enterprise AI adoption across marketing stacks

Verndale, a Sitecore Platinum Partner with 350+ projects and 12 MVPs, joins the Velocity Program to help brands migrate to SitecoreAI faster.

MarketScale Newsroom·Aug 10, 2026
ABM platforms are closing the last-mile gap between account signals and sales-ready contacts

ABM platforms are closing the last-mile gap between account signals and sales-ready contacts

Demandbase integrates with DemandWorks while 6sense rolls out AI-Recommended Leads, both targeting the same enterprise pain point: account intelligence that nev

MarketScale Newsroom·Aug 10, 2026
CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time

CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time

CTM now ties ChatGPT ad-driven phone calls back to campaigns and syncs conversion events to OpenAI, closing the attribution blind spot on AI advertising.

MarketScale Newsroom·Aug 8, 2026
AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready

AI intermediaries now shape supplier shortlists before buyers speak to anyone. Here's what procurement and sales leaders must do differently.

MarketScale Newsroom·Aug 8, 2026
OpenAI adds AppsFlyer attribution to ChatGPT ads as publishers begin blocking Google's crawler

OpenAI adds AppsFlyer attribution to ChatGPT ads as publishers begin blocking Google's crawler

OpenAI integrates AppsFlyer for in-app ad measurement while Cloudflare's default crawler block puts publisher access to Google Search at risk.

MarketScale Newsroom·Aug 6, 2026
CTM closes the ChatGPT ad attribution gap with native OpenAI integration

CTM closes the ChatGPT ad attribution gap with native OpenAI integration

CTM now connects ChatGPT ad campaigns to phone call conversions, giving performance marketers closed-loop attribution on OpenAI's ad channel for the first time.

MarketScale Newsroom·Aug 4, 2026
Google's AI ad machine drove 15% more conversions last quarter, and most marketers aren't copying it

Google's AI ad machine drove 15% more conversions last quarter, and most marketers aren't copying it

Alphabet's Q2 2026 earnings reveal an AI-rebuilt marketing stack. Here's what enterprise operators need to act on now.

MarketScale Newsroom·Aug 3, 2026
Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.

MarketScale Newsroom·Aug 2, 2026
ECN's ABM Matcher brings account-based targeting to office DOOH for the first time

ECN's ABM Matcher brings account-based targeting to office DOOH for the first time

ECN launched ABM Matcher, letting B2B advertisers match their target account lists against premium office DOOH audiences across the UK, France, and Germany.

MarketScale Newsroom·Jul 29, 2026
CTM brings closed-loop attribution to ChatGPT advertising with native OpenAI Ads integration

CTM brings closed-loop attribution to ChatGPT advertising with native OpenAI Ads integration

CTM launches a native OpenAI Ads integration and AskCTM agent, giving performance marketers the same closed-loop call attribution for ChatGPT campaigns they alr

MarketScale Newsroom·Jul 29, 2026
B2B marketers with full data control beat peers on goal attainment by more than 2x, Anteriad research finds

B2B marketers with full data control beat peers on goal attainment by more than 2x, Anteriad research finds

Anteriad's 2026 B2B Marketing Edge report and Zig.ai's new AI agent launch signal that data control and automation are separating B2B winners.

MarketScale Newsroom·Jul 28, 2026
RainFocus connects Adobe Workfront and AEM to eliminate manual event content workflows

RainFocus connects Adobe Workfront and AEM to eliminate manual event content workflows

RainFocus adds two Adobe Experience Manager integrations to automate session data sync and enforce brand governance across global event programs.

MarketScale Newsroom·Jul 28, 2026
RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus launches two Adobe Experience Manager integrations that sync event session, speaker, and exhibitor data into AEM and enforce brand governance across g

MarketScale Newsroom·Jul 28, 2026
Autonomous marketing tools are multiplying, but the skills gap running them is widening

Autonomous marketing tools are multiplying, but the skills gap running them is widening

Shopify, 6sense, and dozens of vendors are shipping agentic martech in 2026, even as research shows marketing orgs lack the readiness to use it well.

MarketScale Newsroom·Jul 27, 2026
Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce's new B2B Commerce suite puts an AI buying agent on WhatsApp and SMS

Salesforce launched a B2B Commerce suite with a native Buyer Agent on Agentforce, intent-driven AI search, and headless APIs to close channel gaps.

MarketScale Newsroom·Jul 22, 2026
DriveCentric's new Service-to-Sales Agent turns service appointments into trade-in leads without adding a vendor

DriveCentric's new Service-to-Sales Agent turns service appointments into trade-in leads without adding a vendor

DriveCentric launches a native AI agent that identifies high-potential trade-in customers in the service drive and engages them automatically inside the existin

MarketScale Newsroom·Jul 20, 2026
95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

CMI's 2026 B2B research exposes the gap between AI adoption and real performance gains, while buying committees hit 11.2 members on average.

MarketScale Newsroom·Jul 20, 2026
32% of B2B SaaS LinkedIn ad budgets are wasted on audiences that can't buy, GrowthSpree audit finds

32% of B2B SaaS LinkedIn ad budgets are wasted on audiences that can't buy, GrowthSpree audit finds

A GrowthSpree audit of 56 accounts and $9.4M in spend found $3M lost to wrong targeting, and a 90-day fix that cuts waste to 11.8%.

MarketScale Newsroom·Jul 17, 2026
Marketing automation is no longer optional for manufacturers chasing B2B leads

Marketing automation is no longer optional for manufacturers chasing B2B leads

With 80% of users reporting lead gains and 77% seeing higher conversion rates, manufacturing marketers without automation are falling behind.

MarketScale Newsroom·Jul 16, 2026
B2B content marketing in 2026: AI adoption is near-universal, but performance gains are not

B2B content marketing in 2026: AI adoption is near-universal, but performance gains are not

95% of B2B marketers now use AI tools, yet fewer than 4 in 10 report a real performance lift—and buying committees keep growing.

MarketScale Newsroom·Jul 16, 2026
ECN launches ABM Matcher to bring account-based targeting into office DOOH planning

ECN launches ABM Matcher to bring account-based targeting into office DOOH planning

Executive Channel Network's new ABM Matcher tool lets B2B advertisers map target account lists against its premium office DOOH network across the UK, France, an

MarketScale Newsroom·Jul 16, 2026
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