Acquisition

Klaviyo is buying Agency to add returns, order tracking and AI support to its marketing tools

Klaviyo’s deal for Elias Torres’ Agency signals a shift: AI agents for post‑sale support are becoming a standard line item in ecommerce martech stacks.

Cision acquires Trajaan to bring AI search intelligence into the PR Newswire platform

Cision has acquired Trajaan, an AI-powered search intelligence platform, to expand generative AI monitoring across PR Newswire and its broader suite.

Vereigen Media bets on buying-committee ABM as 56% of B2B teams shift focus to new account acquisition

Vereigen Media expands its ABM services to target entire buying groups, as new benchmark data shows ABM has become a core B2B growth engine.

Info-Tech Research Group publishes blueprint to cut B2B buyer journey friction caused by low-value marketing assets

Info-Tech's new framework helps marketing leaders benchmark, retire, and rebuild content assets to cut acquisition costs and accelerate B2B buyer decisions.

Walker Sands acquires RevPartners to build out RevOps and GTM engineering practice

Walker Sands has acquired RevPartners, the only firm holding both HubSpot Elite and Clay Elite partner status, to unify strategy, CRM, and revenue operations fo

Listrak launches identity-driven website personalization and lands Rapala USA as a cross-channel client

Listrak expands its Experience Builder platform with onsite personalization tools and signs Rapala USA, which posted 144% year-over-year SMS revenue growth on t

AI is reshaping enterprise sales workflows from first signal to closed deal

Zoom's acquisition of Common Room and a wave of new AI sales tools are pushing enterprise teams to rethink how they find, route, and engage buyers.