Abm

ABM platforms are closing the last-mile gap between account signals and sales-ready contacts

Demandbase integrates with DemandWorks while 6sense rolls out AI-Recommended Leads, both targeting the same enterprise pain point: account intelligence that nev

B2B marketing teams face their hardest budget-allocation test yet as AI, ABM, and intent data all compete for the same dollar

Demand Gen Report's 2026 benchmark survey is open now, asking where B2B marketing budgets are really flowing across ABM, content, intent data, and AI.

B2B demand gen teams are being asked to justify every dollar, and Demand Gen Report's 2026 benchmark survey is collecting the data to show how

Demand Gen Report's 2026 Demand Generation Benchmark Survey is open, targeting how B2B teams split spend across ABM, intent data, AI platforms, and content.

ECN's ABM Matcher brings account-based targeting to office DOOH for the first time

ECN launched ABM Matcher, letting B2B advertisers match their target account lists against premium office DOOH audiences across the UK, France, and Germany.

Most B2B ABM programs stall at execution, and AI-native tools are being built to fix that

Multiply's 10 Minute ABM and B2BMX 2026 sessions reveal a shared diagnosis: B2B teams have ABM strategy but lack the execution infrastructure to run it.

Most B2B ABM programs fail before the first campaign goes live

Gartner and 6sense data reveal that buyers complete up to 61% of their evaluation before contacting a vendor, exposing the structural flaws in how most ABM prog

ECN launches ABM Matcher to bring account-based targeting into office DOOH planning

Executive Channel Network's new ABM Matcher tool lets B2B advertisers map target account lists against its premium office DOOH network across the UK, France, an