2026 Marketing Strategy

B2B marketing teams are treating identity resolution as an ops problem, not a martech feature

New 2026 benchmarks and fall event agendas point to the same bottleneck: fragmented buyer signals. The fix is governance, not another dashboard.

Optimizely’s Forrester Wave Leader rating puts agentic experimentation into 2026 martech RFPs

Optimizely’s Leader and Customer Favorite marks a practical shift: AI agents are moving into controlled experimentation workflows tied to data platforms.

Creator-executives are rewriting what a CMO looks like in 2026

Nadya Okamoto's appointment as CMO of Pie signals a broader shift: brands are trading boardroom experience for built-in audience fluency.

Amazon's ad segment hits $19.8B in Q2 as multisport strategy doubles advertiser reach

Amazon's ad revenue grew 26% YoY to $19.8B in Q2 2026, with multisport advertisers seeing 2.3x unduplicated reach and 17% more orders.

CMOs are shrinking marketing's role to survive short-term pressure, the 2026 data shows

The 2026 CMO Survey finds AI adoption rising faster than team readiness, while Forbes' influential CMOs list shows the function absorbing broader commercial man

Adobe CMO Lara Balazs says the modern marketing leader must be a perpetual beginner

Adobe's CMO Lara Balazs told Business Insider at Cannes Lions 2026 that today's marketing chiefs must reinvent themselves continuously or fall behind.

95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it's actually working

CMI's 2026 B2B research exposes the gap between AI adoption and real performance gains, while buying committees hit 11.2 members on average.