Marketing Tech · Glossary
Generative Engine Optimization (GEO)
The practice of structuring and distributing content so that generative AI answer engines (ChatGPT, Gemini, Perplexity, Google AI Overviews) can find, understand, and cite it when answering user questions.
GEO extends traditional SEO from ranking blue links to earning citations inside AI-generated answers. It rewards clear, well-sourced, expert content marked up with structured data, and consistent presence across credible publications so models repeatedly associate a brand with its category.
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