Ai In Hotels

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

A BCG-NYU report and new booking-engine integrations show AI shifting hotel priorities from ad spend to data integration, labor productivity, and

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hospitality Technology reports lookalike sites intercepting hotel searches, as Choice Hotels and Hilton diverge on Google AI checkout.

BWH Hotels grows Aiden to 58 hotels open, 20-plus in development, with a Toronto airport conversion in the pipeline

BWH Hotels says its Aiden boutique brand has reached 58 hotels worldwide with more than 20 in development, including a 145-room office-to-hotel conversion near

Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

BWH Hotels says its Aiden boutique brand is now at 58 hotels, with 20-plus in development. For operators, the shift is about conversion-ready specs and loyalty-

Combining Tech and Personal Touch Enhance Guest Experiences and Help Hotels Stay Competitive in the Rapidly Evolving Landscape

Hotels that blend automation with genuine hospitality are setting themselves apart in an increasingly competitive market

Hospitality Industry Can Ensure Quality AI Chatbot Experiences by Supplementing, Rather Than Replacing

Human staff and AI chatbots work best together when hotels prioritize seamless handoffs over full automation

Hotel Managers Can Maximize Operational Technologies Effectiveness with Diverse Training Approaches

Staff resistance to new hotel tech often stems from inadequate training, requiring managers to tailor approaches to different teams and skill levels

Increased Travel Demands and Tech Trends Set to Redefine Guest and Travel Experiences in the Hospitality Industry

Hotels face a critical inflection point as post-pandemic travel surges collide with AI-driven innovation

The Need for Process Innovation in Hospitality

Hoteliers are discovering that balancing automation with human touch is the key to retaining guests in an increasingly competitive market