Skip to content
MarketScale
‹ Back to IndustriesHospitality

The Real Robots of Hospitality

Hospitality has always been associated with a personal human touch. However, in an age of disruption and increased technology, travelers are looking for more. Recently, hotels and restaurants have been implementing seamless technology like smart devices in rooms, but some of the more innovative businesses in the industry have been pushing expectations with completely independent…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share
The Real Robots of Hospitality

Get featured

Want to get featured in MarketScale Hospitality?

Create a free MarketScale workspace and get your company's expertise featured across our Hospitality coverage. No credit card, no demo required.

Start free

Hospitality has always been associated with a personal human touch. However, in an age of disruption and increased technology, travelers are looking for more. Recently, hotels and restaurants have been implementing seamless technology like smart devices in rooms, but some of the more innovative businesses in the industry have been pushing expectations with completely independent robotics.

Today we look at the new devices, bots and tech that are designed to improve the customer experience at hotels.

OJ Deviation: The Japanese hotel staffed by robot dinosaurs. https://t.co/x1Yq6ALzhb pic.twitter.com/80OSmZV0xt
— OpenJaw (@openjawnetwork) September 18, 2018

Digital kiosks are designed to expedite the check-in process at hotels. Appealing to guests who may be exhausted from a day of travel, these stations may become more popular in lobbies across the hotel industry.

Meet 'Pepper', the hotel robot in Osaka, providing information on request #japantrip pic.twitter.com/BEohLnKm7u
— John Vermeulen (@JohnAVermeulen) September 14, 2018

Kiosks are an efficient way for guests to find their way to their rooms, but do not provide the customer service level that a human can in some cases. To solve this, SoftBank Robotics Europe designed a mobile customer assistance robot named Pepper.

The Los Angeles Times writes of Pepper, “The 4-foot-tall robot with oversize eyes is near the concierge desk. Her job is to engage with guests. As people move through the lobby, the robot will call them over and ask whether they need information or assistance.”

Just gave the bar a whirl at the robot hotel. Order from the anime barmaid on a tablet and pay, then slip a cup with ice from the freezer under the dispenser. This is Robot’s Tears, apparently. pic.twitter.com/8rXgNSAXSQ
— Tim Richards (@Aerohaveno) September 14, 2018

Restaurants in hotel lobbies can be a huge asset to the business. Guests may be more inclined to drink and dine on the premises if they are able to order a drink off a tablet and put the charge on their room number.

When you wake up in Silicon Valley to work with a new startup and you forget your toothpaste. #LeanStartUp #DesignSprint @Savioke @jakek @jazer @kowitz pic.twitter.com/L5UCxcVJts
— Aaron Rosenberg (@arosenberg) March 17, 2018

Need room service? There's a robot for that https://t.co/ppXVzPD9D5 via @CNNTravel pic.twitter.com/j2lZVcZB1W
— CNN (@CNN) August 19, 2017

Room service robots have perhaps been the most notable innovation in this space in recent years. Technology company Savioke first put a customer service robot in an American hotel in 2014, and the trend has become popular throughout the industry.

Customer Service Robot Lines – LG's Customer Service Robots Can Help in Grocery Stores and Hotels (https://t.co/RZv9TYQRRy) https://t.co/ytcSM7krlr #lifestyle pic.twitter.com/0zrZ5E8O8X
— 18d.Media (@18dMedia) January 18, 2018

Wearable technology is also an emerging trend in the hospitality industry. By partnering with software companies, hotels can allow guests to enter their rooms without key cards, and now smartbands have become popular at resorts.

Smartbands allow guests to make purchases, control room temperature and access certain amenities. Without the risk of losing a phone, key card or wallet, hotels believe guests will spend more dollars and experience the hotel to its fullest extent, making for a better stay.

.@aliceapp debuts #Wearable solution at #HITECTX that enhances hotel guest and employee experiences on the #GearS3 ⌚️: https://t.co/BeJGvukZSe pic.twitter.com/MgFVO8xH3D
— Samsung Business USA (@SamsungBizUSA) June 14, 2018

Restaurants are also using robots to become more efficient and increase their bottom line. Robotic chefs are now making food in kitchens across the world and could revolutionize the dining experience at chain and luxury restaurants alike. Robotic servers are also becoming more prevalent.

The New #restaurant Experience: #Robot Servers, Cooks And Hostesseshttps://t.co/OfvwtCopjg#Robotics #Retail #ArtificialIntelligence #technology #startups #innovation #retailtech pic.twitter.com/HWPeLLfAH8
— Deepak Jain (@djdatagrid) September 19, 2018

.misorobotics and CaliBurger have teamed up to bring these burger-flipping robots to the restaurant industry pic.twitter.com/00TdgP62qQ pic.twitter.com/pVn5pW3A56
— Rajani Mehta (@rajani_121) September 13, 2018

Every industry is on alert for the ways technology will impact its future. In hospitality, an industry that has been disrupted by brands like AirBnb, it is already implementing the technology many did not think would be possible for years.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Hospitality Insights

Get new expert content in your inbox.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Hospitality Insights

Fragmented POS systems are restaurants' biggest missed data opportunity, Oracle says

Fragmented POS systems are restaurants' biggest missed data opportunity, Oracle says

Oracle Restaurants' Amber Trendell told Bar & Restaurant that unification is the biggest opportunity operators are still overlooking. Many restaurants run fragmented POS environments because of regional, franchise or location-level decisions, and that fragmentation makes it harder to standardize processes, introduce automation and use data and AI consistently.

  • 01A restaurant chain's POS question is shifting from which vendor to how many vendors: Oracle Restaurants frames platform unification, not feature count, as the largest unused source of value.
  • 02Six POS metrics worth tracking as trends rather than snapshots, per 110 Ventures: sales by hour, average ticket, product mix, labor percentage, transaction count and loyalty participation.
  • 03Some POS providers now let customers order from multiple restaurants on a single kiosk or tablet, an option Signature Systems says suits food courts, casinos and theme parks.

Sep 17, 2026

More than half of hotels are still short-staffed despite 70% raising pay

More than half of hotels are still short-staffed despite 70% raising pay

AHLA's March 2026 survey of 246 hotel owners found more than half understaffed even though 70% are offering higher wages. Cost of goods and supplies (71%) outranked labor costs (65%) as the most cited financial pressure.

  • 01Cost of goods and supplies (71%) outranked labor costs (65%) among hotel owners' most frequently cited financial pressures in AHLA's 2026 survey.
  • 02Higher wages are offered by 70% of surveyed hotels; a separate AHLA and Hireology survey fielded between Dec. 6, 2024, and Jan. 3, 2025, put that figure at 47%.
  • 03Some 39% of owners expect 2026 demand to remain relatively stable compared with 2025, 29% expect it to be somewhat stronger and only 6% expect it to be much stronger.

Sep 14, 2026

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

A BCG and NYU SPS analysis says 65% of North American hotels reported staffing shortages in 2025. Labor costs rose 11.2% year over year. The report says hotel discovery is shifting to AI assistants, pushing operators to build machine-readable content and integrated data.

  • 01If AI assistants surface only a short list of hotels, content and rate shopping shifts from “best page” SEO to “best answer” data hygiene across channels.
  • 02The biggest blocker to scaling AI in hotels is still plumbing: nearly half of hoteliers report difficulty accessing critical business information, according to Hotel Management.
  • 03Operational AI claims can be tested quickly: housekeeping cycle time and food waste are already instrumented at many brands, so baselines and reporting cadence can be set in the statement of work before deploying.

Sep 13, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512