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Streamlining Technologies for Efficiency is Still a Challenge for Hotel Operators

Hotel operators continue to struggle with legacy systems and fragmented technology stacks that undermine operational efficiency, even as industry pressure to modernize intensifies. The hospitality sector faces unique challenges in integrating disparate platforms across property management, guest experience, and back-office functions. Streamlining these technologies remains a critical but elusive goal for many operators.

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By Jennifer Suski · · Hotel OperationsHotel OperatorsHotelkeyHotels
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Key takeaways

01

Legacy systems and siloed tech stacks remain a primary barrier to operational efficiency in hospitality.

02

Growing industry pressure to modernize has not yet translated into widespread technology integration success.

03

Hotel operators must navigate complex vendor ecosystems to achieve cohesive, streamlined operations.

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Hotel operators striving for efficiency often grapple with a myriad of challenges, particularly with integrating technologies into their operations seamlessly. This struggle stems from the historical sluggishness in adopting technological advancements, which has resulted in a disjointed array of solutions. But as hotels strive to enhance efficiency, reduce costs, and ensure staff buy-in amidst increasing competition and evolving guest expectations, the

How can hotel operators effectively streamline their operations by integrating multiple technologies into a cohesive solution?

For an Experts Talk roundtable conversation examining the hospitality industry in preparation for AAHOACON 2024, Jennifer Suski, Director of Business Development at HotelKey, shared a few thoughts on what has been communicated to her by hotel operators, and where hotels have issues streamlining multiple technologies.

Some of Suski's key insights focused particularly on:

  • Historically, hotel operators have lagged in embracing technology, leading to a fragmented approach to implementing solutions.
  • The current scenario sees hotels employing various technologies such as Revenue Management Systems (RMS) and Property Management Systems (PMS), often independently, resulting in operational inefficiencies.
  • The primary challenge lies in consolidating these disparate technologies into a unified system that is easier to manage, thereby enhancing operational efficiency.
  • The pursuit of streamlining operations, cost-saving measures remain paramount, necessitating a solution that offers both efficiency and affordability.
  • Successfully implementing streamlined technology solutions requires garnering support from the staff, emphasizing the importance of effective change management strategies. Successfully implementing streamlined technology solutions requires garnering support from the staff, emphasizing the importance of effective change management strategies.

Additionally, hotel operators navigating the complexities of modern hospitality management, need a comprehensive approach to technology integration, according to Suski.

Video TranscriptExpand ↓

You all obviously work with and interact with hotel owners and operators and operational pros in the industry in your day to day in different capacities. Right? I'm curious what you're hearing from them casually and more focused conversations. Right? What are they communicating to y'all as some of the biggest challenges maybe or some of the areas where they feel strategically lost, let's say? That's maybe putting a damper on some of their strategies or that at the very least, is a tough nut to crack for, the operational pros out there. What are y'all hearing? Why? I'm happy to take this one, because I'm in touch, and I am talking to these guys. So, happy to take this one. So, again, everyone's nope. They're notorious for being slow on the start of getting up on technology. So in doing so, it's been a little hodgepodge. Right? So the challenge has been streamlining all of these different pieces of technology so that it's easier to manage Because right now, they're going out and they're like, I need a separate RMS and PMS and whatever the technology is. It's all over the place. So figuring out how to streamline that and manage that while saving money, and getting, you know, obviously, the staff buy in has been a big a big topic of conversation.

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