Skip to content
‹ Back to IndustriesHospitality

Maestro Seeing Growth in the U.K. Hotel Market Due to All-In-One PMS, Unified Guest Experiences

Independent hoteliers in the U.K. are adopting unified property-management systems to streamline operations and create seamless guest experiences

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

By Hospitality · ·
Share
Maestro Seeing Growth in the U.K. Hotel Market  Due to All-In-One PMS, Unified Guest Experiences

Key takeaways

01

Independent hoteliers in the U.K.

02

are adopting unified property-management systems to streamline operations and create seamless guest experiences

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The web browser based cloud and on-premises all-in-one property-management system for independent hotels is bringing a mature, stable, and proven property-management system with advanced, flexible technology to hotels across Europe's northwest mainland.

Markham, Ontario, October 26, 2023 — Coming off the heels of the Independent Hotel Show in London last week, Maestro PMS is seeing a surge of new business across the United Kingdom. Already the global provider of Web Browser based cloud and on-premises all-in-one property-management system for independent hotels is signing deals post event and the outlook for growth in this region shows no signs of slowing.

"In a very short amount of time Maestro has increased awareness of its products across England, Wales, Scotland and Northern Ireland," said Warren Dehan, Maestro President. "Existing customers who attended IHS were eager to visit the stand and see what new tools and services we have to offer. Many expressed their gratitude for our commitment to their individual needs, with people saying they are extremely comfortable with our solution – even employees who are just onboarding for the first time. Those unfamiliar to Maestro PMS said they were blown away by our product flexibility and system functionality. In all, this event was a huge success for us as the U.K. market fits in well with our portfolio of products and the needs of the UK hotelier."

In all, this event was a huge success for us as the U.K. market fits in well with our portfolio of products and the needs of the UK hotelier.
— Warren Dehan, President at Maestro PMS

Feedback from attendees shows a modern PMS as topping the 2024 new technology wish-list. Broad integration capabilities across a hotel's tech stack, and a solid, reliable platform backed by exceptional customer service, is also something that many operators said they were searching for.

The Maestro Difference

Using centralized data practices and an open API supporting more than 800 integrations, Maestro connects hotel outlets and their digital solutions with the PMS and shares data generated from those systems (point of sale, reputation management and revenue management systems, golf, spa, activities, condo and vacation rental etc.) on a single centralized database. This centralized data storage is a game changer for independent hotels as it improves operations by making additional capabilities more readily accessible.

"Maestro's wealth of third-party integrations help hotel operators understand and predict guest needs, track their preferences over time, and be proactive with relevant offerings and services," Dehan said. "Our centralized data storage platform speeds operations by building connections between departments. The result is heightened efficiency and revenue potential."

Our centralized data storage platform speeds operations by building connections between departments. The result is heightened efficiency and revenue potential.
— Warren Dehan, President at Maestro PMS

David Warren, a representative of Maestro PMS in the U.K. via Intuitas Technology, said Maestro is the ideal PMS for independent operators who prefer to limit the number of vendor relationships yet receive analytics tools and partner integrations that offer a high-quality stay experience.

"Maestro enables operators to simplify their tech stack and oversee key aspects of operations on a unified platform," Warren said. "Due to the centralized guest profile database, Maestro shares information between departments fluidly, enabling properties to capitalize on ancillary services and leverage advanced pricing models. Access to these capabilities is a critical success factor for U.K. hoteliers and it is a marketer's dream, particularly for independent resorts looking to stand out in a crowded market."

PMS Market Leader

Maestro PMS has longevity in the Canada and U.S. markets due to its innovation and forward thinking design; the technology is always evolving. All modules are geared to help independent operators generate more revenue, personalize the guest experience, create a productive working environment, and maximize staff efficiencies. Maestro PMS provides what its customers need, the way they ask for it, including:

  • Intuitive, easy to use, and widely adaptable software with flexible training & 24/7 Live Support.
  • Technology that is continually enhanced with FREE upgrades to ALL new versions.
  • Web Browser platform solution delivery and cloud hosted in "any" cloud for easy accessibility, accommodation of corporate IT environments and increased security.
  • Open APIs to all industry trending third-party systems.
  • Support of touch and mobile devices to streamline service and guest engagement.

"We are thrilled to see our portfolio growing so quickly in the U.K.," Dehan said. "Fostering a long-term relationship with our customers is key to Maestro's success. We are working closely with hotel operators to identify and build simple solutions to communications challenges and reduce friction when reaching guests and meeting their needs."

One of the biggest draws to the Maestro stand was its new Touch solution that revolutionizes the user experience at the front desk, and the GuestXMS messaging tool that gives access to two-way SMS, case-management capabilities and real-time integration to a guest's profile. Both are simple to use and require virtually no training.

"As we continue to break new ground in the hospitality industry, Maestro is committed to providing a cutting-edge and sophisticated solution that delivers unparalleled ease of use and a seamless user experience," Dehan said. "If you want to learn more, just visit us at www.maestropms.com."

# # #

About Maestro

Maestro is the preferred Web Browser based cloud and on-premises PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups. Maestro's PCI certified and EMV ready enterprise system offers a Web browser version (or Windows) complete with 20+ integrated modules on a single database, including mobile and contactless apps to support a digitalized guest journey as well as staff operations. Maestro's sophisticated solutions empower operators to increase profitability, drive direct bookings, centralize operations, and engage guests with a personalized experience from booking to check out and everything in between. For over 40 years Maestro's Diamond Plus Service has provided unparalleled 24/7 North American based support and education services to keep hospitality groups productive and competitive. Click here for more information on Maestro. Click here to get your free PMS Buying guide.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

H
Hospitality
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

Accor selects IDeaS Optix as a referenced BI tool for its hotels

Accor selects IDeaS Optix as a referenced BI tool for its hotels

Accor has added IDeaS' Optix business intelligence tool to the referenced reporting options for its hotels. IDeaS is already Accor's revenue management system of record. The open test is whether Accor hotels adopt Optix at anything like the nearly 40% rate IDeaS reports among its independent, small-group and regional chain clients.

  • 01Nearly 40% of IDeaS' independent, small-group and regional-chain clients run Optix. The number to watch is how close Accor hotels get to that share.

Nov 2, 2026

HotelPartner's rebrand bets that hotel profit is won in distribution

HotelPartner's rebrand bets that hotel profit is won in distribution

Swiss firm HotelPartner has added 'profit' to its name and a service level across Europe for consultants and smaller hotel groups. Its bet is that independents protect margin by choosing booking channels as carefully as rates.

  • 01Selling more room nights doesn't guarantee more profit: U.S. economy hotels gained 4.6 occupancy points in the first half of 2026, yet RevPAR fell 2.7% and gross operating profit margin barely moved.
  • 02HotelPartner is positioning the choice of booking channel, direct website versus OTA, as a profit decision for independent hotels, made period by period rather than by default.
  • 03The new service-light tier hands strategy-setting and daily yielding to the customer on HotelPartner's platform, so it fits consultants and small groups that already have someone to do the daily yielding.

Nov 2, 2026

Extended stay is 40% of the U.S. hotel development pipeline

Extended stay is 40% of the U.S. hotel development pipeline

Extended stay made up about 40% of the U.S. hotel pipeline in Q3 2026 at 2,352 projects, or 236,219 rooms, per Hotel Dive. Brand conversions rose 3% year over year to 1,516 projects, while the overall pipeline shrank 4.9%.

  • 01Of the extended-stay projects in the Q3 2026 pipeline, 424 were under construction, 1,006 were scheduled to start construction in the next 12 months and 922 were in the early planning stage.
  • 02Conversions rose 3% year over year to 1,516 projects even as the total pipeline shrank 4.9%, while luxury grew 19% by rooms and 14% by projects year over year.

Nov 1, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

About the Expert

H
Hospitality

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512