Skip to content
‹ Back to IndustriesHospitality

Breaking Down Hotel Revenue Management and Strategy

In the latest episode of Conducting Conversations, Warren Dehan, President of Maestro PMS, and Craig Shoffit, Area Manager for IDeaS, came together to discuss the significance of revenue management and strategy in the hospitality industry. Their partnership has proven to be a game-changer for independent hotels, as they explored how the integration of Maestro PMS…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Promoted content from Maestro PMS on MarketScale.

·
Share

Free workspace

Turn your Hospitality expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

In the latest episode of Conducting Conversations, Warren Dehan, President of Maestro PMS, and Craig Shoffit, Area Manager for IDeaS, came together to discuss the significance of revenue management and strategy in the hospitality industry.

Their partnership has proven to be a game-changer for independent hotels, as they explored how the integration of Maestro PMS and IDeaS addresses key needs and maximizes revenues for hotels and resorts.

Maestro PMS and IDeaS have been working together for over a decade, developing an interface to integrate revenue management solutions with the Property Management System (PMS). This long-standing collaboration thrives due to shared values, excellent teamwork, and a mutual commitment to customer satisfaction. In 2019, a two-way interface was introduced, further solidifying their partnership.

The integration of Maestro PMS with IDeaS’ automated decision solutions has brought significant benefits to various property types, including hotels, resorts, condo rentals, and conference centers with group-oriented rate requirements. This flexible solution caters to diverse customer bases, ensuring that revenue management needs are met across the board.

Customers consistently report improved efficiency as one of the integration’s main advantages. By automating rate decisions based on real-time data from IDeaS’ revenue management system, staff members save time while achieving increased revenue, improved occupancy rates, and better average daily rates (ADR). The integration empowers hotels to make data-driven decisions that drive their success.

Implementing this technology requires careful planning, coordination between the teams at Maestro and IDeaS, and ensuring accurate data integration. However, thanks to the strong working relationship between the two companies, clients can expect a seamless process that minimizes disruptions to their operations. The collaboration aims to make revenue management processes simple and effective for hotels of all sizes.

By embracing this integration, independent hotels can unlock their full revenue potential while delivering exceptional experiences to their guests. The collaboration between Maestro PMS and Ideas signifies a major milestone in the evolution of revenue management within the hospitality industry.

Maestro PMS

Part of this channel

Maestro PMS

All-in-one PMS built for independent hotels, backed by 24/7 support.

Visit the channel

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Hospitality, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Hospitality Insights

Hyatt expects 10 hotel openings in Canada in 2027, its largest year there

Hyatt expects 10 hotel openings in Canada in 2027, its largest year there

Hyatt has more than 40 deals in its Canadian pipeline, including 10 hotels expected to open in 2027, and says it is on track for its largest year of hotel openings in the country. Its slate brings Hyatt Select, a conversion brand, to Kingston and a dual-branded Hyatt Select and Hyatt Studios project to Prince Albert. New room supply is growing about 1% a year, so conversions may offer faster growth.

  • 01Ten expected Hyatt openings in 2027 compare with a national forecast of 39 new hotels, roughly a quarter by simple arithmetic, though Hyatt's count can include conversions the forecast tracks separately.
  • 02Canadian room supply is forecast to grow only 1.1% to 1.4% a year through 2028, which favors brands that can flag hotels that already exist.
  • 03Hyatt Select's Canadian debut in Kingston later this year follows more than 25 U.S. deals in 2025.

Oct 29, 2026

Switching laundry suppliers saved one Avendra client almost $75,000 a year

Switching laundry suppliers saved one Avendra client almost $75,000 a year

Avendra's Dorien Murphy and Melissa McCormack lay out two cost levers for hotel operators on a Meet in the Lobby mailbag episode. One client is saving almost $75,000 a year after switching outsourced laundry suppliers, and pay-for-performance clauses let properties deduct for missed scope items. A Cornell trial found dropping dollar signs lifted checks 8%, and AHLEI reports about 40% of restaurants use menu engineering.

  • 01An Avendra client is saving almost $75,000 a year after moving to a different outsourced laundry supplier, according to Melissa McCormack.
  • 02In a 201-diner Cornell trial, menus with bare numerals instead of dollar signs lifted the average check by $5.55, about 8%.
  • 03Only about 40% of restaurants say they use menu engineering, AHLEI reports, four decades after the method was introduced at Michigan State.

Oct 29, 2026

Airbnb bars hosts from assigning checkout chores starting November 20

Airbnb bars hosts from assigning checkout chores starting November 20

For reservations made on or after November 20, Airbnb hosts cannot require guests to strip beds, wash dishes, run laundry or take trash off the property. Guests can still be asked to leave dishes in the sink, gather towels and sort trash and recycling indoors. Cleaning fees are not being abolished. Hosts are divided, with some threatening to leave the platform or raise prices.

  • 01Removing unpaid guest chores shifts turnover labor to paid cleaners, favoring scaled operators with staff and vendor contracts over single-property owners.
  • 02Airbnb's new checkout standard (no stripping beds, washing dishes, laundry, or trash removal) moves short-term rentals toward the hotel model hotels now compete hardest on.

Oct 23, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512