Food & Beverage
Why Does International Craft Beer Taste Just Like American Craft Beer?
Craft beer has gone global. Even in countries with a longstanding brewing tradition, a new generation of brewers and breweries has been inspired by America’s craft beer scene. Yet the pressing question is, will they innovate and iterate, drawing on the traditions, ingredients, and aesthetics of their homes, or merely ape the dominant beer styles…
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Craft beer has gone global. Even in countries with a longstanding brewing tradition, a new generation of brewers and breweries has been inspired by America’s craft beer scene. Yet the pressing question is, will they innovate and iterate, drawing on the traditions, ingredients, and aesthetics of their homes, or merely ape the dominant beer styles that pervade craft beer in the United States? To put it more simply, why do so many craft beers in other countries simply taste like copies of craft beers made in America?
