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Professional Cheeseburger Taster Job is a Case in Creative Marketing

Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, announced the paid “job,” to coincide with National Cheeseburger Day, September 18. The marketing strategy is not new. Ambassadorships, competitions, and payouts have been used to…

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Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, announced the paid “job,” to coincide with National Cheeseburger Day, September 18. The marketing strategy is not new. Ambassadorships, competitions, and payouts have been used to increase brand awareness by companies as big as Disney and Michelob Ultra.

In this Business Casual segment, Daniel Litwin and Tyler Kern consider the marketing strategy of “novelty jobs,” and how they might transition into the B2B world. If this strategy builds loyalty, trust, and awareness, how might B2B companies harness its power?

KEY POINTS:

  • BonusFinder announces “Cheeseburger Tester” in a tactic to increase brand awareness.
  • Novelty jobs and brand ambassadors offer effective marketing outcomes.
  • Can B2B companies capitalize on this creative marketing tactic?

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Rice startup NIVERA says its edible coating nearly triples produce shelf life

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  • 01NIVERA's edible coating nearly tripled shelf life for certain fruits and vegetables in the company's own testing, and avocados and berries are first in line.
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  • 01Convenience is the top reason diners order takeout or delivery (65 percent), and inconvenience is the top reason they visit a chain less—suggesting the same factor may cut both ways.
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Oct 28, 2026

Why drive-thru gets first claim on 2027 CapEx

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  • 02Only 18% of QSR executives run drive-thru voice AI at scale, in a September 2026 Elo and Coresight survey of 147 leaders, and Qu finds 9% of AI investors report meaningful impact.
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