Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

Introducing The Main Course with Barbara Castiglia

MarketScale’s food and beverage publication just got even tastier with The Main Course, a podcast that will explore in great depth the intense and competitive modern restaurant industry. Food is truly serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their insights, strategies, forecasts…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Promoted content from The Main Course on MarketScale.

Share
Introducing The Main Course with Barbara Castiglia

MarketScale’s food and beverage publication just got even tastier with The Main Course, a podcast that will explore in great depth the intense and competitive modern restaurant industry.

Food is truly serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their insights, strategies, forecasts and thought leadership on navigating the ever-changing restaurant industry.

Castiglia is the Executive Editor of Modern Restaurant Management, a “go-to resource for on-the-go restaurant industry professionals.” She will bring a high level of insight and expertise on “the business of eating” to The Main Course. On each episode she will be joined by professionals from across restaurant world.

The first episode will be ready to brew on Tuesday, August 18th, and will dip into the coffee industry with Scotty P’s Big Mug Coffee – a business open for franchise opportunities and offering pandemic recovery incentives for aspiring entrepreneurs.

Subscribe to stay up to date with every new episode, and get ready to dig in.

The Main Course

Part of this channel

The Main Course

Where restaurant and food industry insiders talk real business.

Visit the channel →

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

Why shrink sleeves and premium packaging win shelf battles for brands

Why shrink sleeves and premium packaging win shelf battles for brands

Resource Label Group discusses the benefits of shrink sleeves and premium packaging for brands aiming to enhance shelf presence. These packaging solutions help brands stand out by offering customization and visual appeal. Their effectiveness in brand differentiation and consumer engagement is emphasized.

  • 01Shrink sleeves and premium packaging enhance brand visibility on shelves.
  • 02Customization options make brands stand out.
  • 03Packaging plays a crucial role in consumer engagement.

Jul 13, 2026

Why shrink sleeve packaging must align with your brand identity

Why shrink sleeve packaging must align with your brand identity

The importance of aligning shrink sleeve packaging with brand identity is highlighted, emphasizing its role in customer perception and brand consistency. This process involves ensuring that the packaging design, colors, and messaging are synergistic with the overall brand image. Consistently aligning packaging with brand identity helps enhance market presence and consumer trust.

  • 01Aligning shrink sleeve packaging with brand identity is crucial for brand recognition.
  • 02Colors, design, and messaging on packaging should reflect the brand's image.
  • 03Consistent packaging enhances market presence and consumer trust.

Jul 13, 2026

Shrink sleeve packaging: winning the shelf before winning the sale

Shrink sleeve packaging: winning the shelf before winning the sale

The article discusses the importance of shrink sleeve packaging in the food and beverage industry. It highlights how shrink sleeve packaging helps products stand out on store shelves and can influence purchasing decisions. By focusing on visual appeal, brands can increase their chances of sales success.

  • 01Shrink sleeves enhance product visibility on shelves.
  • 02Visual packaging can influence consumer purchasing decisions.
  • 03Effective packaging is crucial in the food and beverage sector.

Jul 13, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512