Skip to content
MarketScale
Demo
‹ Back to IndustriesFood & Beverage

For Craft Brewers, Four-Packs of Cans Become the Norm

Browse the beer coolers at any liquor store and you’ll notice the traditional six-pack is being downsized. Craft brewers increasingly are opting to sell their products in four-packs of 16-ounce cans. It’s the latest evolution of a trend that started about five years ago when more craft beer drinkers started reaching for aluminum cans instead…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share
For Craft Brewers, Four-Packs of Cans Become the Norm

Get featured

Want to get featured in MarketScale Food & Beverage?

Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.

Request an invite

Browse the beer coolers at any liquor store and you’ll notice the traditional six-pack is being downsized. Craft brewers increasingly are opting to sell their products in four-packs of 16-ounce cans.

It’s the latest evolution of a trend that started about five years ago when more craft beer drinkers started reaching for aluminum cans instead of glass bottles.

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Food & Beverage Insights

Get new expert content in your inbox.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

Sweetmore’s Fantasy Baking deal shows food M&A is buying plant capacity

Sweetmore’s Fantasy Baking deal shows food M&A is buying plant capacity

Recent M&A activity in the food industry emphasizes expanding production capabilities by acquiring plant capacity. Companies are focusing on increasing their production lines and sites to enhance fulfillment speed. This trend highlights the importance of scalable operations in the competitive food sector.

  • 01Food industry M&A is prioritizing the acquisition of plant capacity to boost production capabilities.
  • 02Companies are expanding their production lines and sites for faster fulfillment.
  • 03Scaling operations is becoming crucial for competitiveness in the food sector.

Aug 28, 2026

GEA’s new changeover assistant shows food plants where digital is paying off

GEA’s new changeover assistant shows food plants where digital is paying off

GEA’s Changeover Assist aims to reduce changeover waste and downtime in food plants by integrating digital solutions. This tool helps in optimizing operations while working within tight budget constraints. It highlights the importance of digitalizing plant operations with technologies like WMS, monitoring, and MES.

  • 01GEA's Changeover Assist addresses downtime and waste during changeovers.
  • 02Changeover Assist integrates with GEA's cloud-based InsightPartner, letting operators centrally manage and update changeover instructions and build a cross-site knowledge base.
  • 03Digital transformation in food plants is increasingly measured by execution outcomes amid budget constraints, with 57% of manufacturers citing budget as the primary barrier to technology implementation.

Aug 28, 2026

Panda Express, SoCalGas and used-oil rebates point to a new kitchen changeover playbook

Panda Express, SoCalGas and used-oil rebates point to a new kitchen changeover playbook

Three unrelated developments, Panda Express's chainwide removal of synthetic dyes and artificial flavors, SoCalGas's no-cost equipment test lab, and the rise of used cooking oil as a rebate-generating commodity, point to a broader trend of kitchen changeovers being run with more upfront testing and post-launch accountability.

  • 01Panda Express says it has removed synthetic food dyes and artificial flavors across its roughly 2,500 locations, relying on iterative testing and close supplier work.
  • 02SoCalGas's Food Service Equipment Center lets operators test commercial gas equipment with their own recipes at no cost before purchasing, and connects them to rebates and compliance training.
  • 03Used cooking oil is increasingly treated as a managed, rebate-generating commodity, requiring operators to select collection partners and enforce reliable pickup schedules.

Aug 27, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For Food & Beverage teams

See how Food & Beverage teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Food & Beverage

Food & Beverage hubMore expert Food & Beverage coverage.Explore →Customer Stories & Case StudiesTurn supply-chain wins into proof.Explore →AMAG Studio DayOne production, 20–30 clips.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512