About this event
Salesforce's flagship conference, centered in 2026 on the agentic enterprise and AI-run CRM.
MarketScale platform
Exhibiting at this event?
Capture customer testimonials onsite, with your iPhone.
MarketScale turns every booth conversation into a produced video clip, written article, and social posts. No crew. No editing. Done before you land home.
Learn how →marketing tech articles
First-party data is moving to the center of the martech stack as third-party signals fade
With third-party cookies deprecated and privacy rules tightening, the data B2B teams collect directly has become the durable foundation for targeting, personalization, and AI.
As AI decides who gets cited, B2B teams are shifting budget to expert-sourced video
Credibility signals now drive both buyer trust and AI citations. That is pushing B2B marketers away from polished brand set pieces and toward content sourced from the people who do the work.
Marketing platforms are racing to become AI systems that act, not just store data
From Salesforce's "agentic enterprise" push to a wave of AI features across CRM and automation tools, martech is shifting from software that records activity to software that decides the next move.
MarketScale
MarketScale helps B2B teams cover events like this and turn them into content their market reads. Want to talk through what that looks like?