Marketing Strategies

IPS Global MKT Meet NYC 2026: Daniel Dutesco on Clarity, Leadership, and Marketing Momentum

At a time when marketing organizations are being pushed to deliver faster, clearer, and more measurable impact, internal alignment has become just as critical as external messaging. Gatherings like TekniPlex’s first annual marketing meeting—set against the energetic backdrop of New York City—highlight how environment and intention can shape strategic momentum. What emerged most…

Community Building Through Marketing—Powered by Showing Up and Staying Open

In this episode of Professional Quotient: Conversations That Build Equity, host Jason Winningham sits down with Alicia Layfield, founder of Casa Layfield, a boutique marketing agency in Houston, Texas. Alicia shares how she built her business from the ground up—not by following a perfect plan, but by showing up, staying open, and turning connections…

Securitas: Driving Success Through Client-Centric Security Strategies

Companies that tailor security solutions to individual client needs unlock stronger loyalty and increased revenue opportunities

Marketing to a New Generation of B2B Buyers

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…

Building Trust and Simplifying Stories Strengthens Public Relations Strategies

Companies that master transparent communication and authentic messaging gain crucial competitive advantage in earning consumer confidence

From Control to Community: Why Big Brands Struggle with UGC

Established companies often fear losing brand messaging control when empowering employees to become authentic content creators

Performance Coaching – Episode 5: PR Mastery

Leaders who master stakeholder communication navigate crises with greater confidence and strengthen customer loyalty during uncertain times

Connecting the Dots to Accelerate Growth

Organizations often overlook the strategic connections needed to turn ambitious growth plans into executable reality

Real Talk: How Greg Crumpton Uses UGC to Empower People and Build Brands

A brand strategist reveals why authentic customer voices matter more than polished marketing messages

How to Make Your Business Googleable: Managing Digital Identity with Dennis Yu

Business leaders reveal why controlling their digital footprint across AI and search platforms has become critical to competitive advantage

Legal Business Development: Authentic Relationships Can Foster Trust and Long-Term Relationships

Building genuine client connections proves more valuable than transactional interactions in the competitive legal services market