Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

Zero Trust Progress: The Best Defense Is a Good Offense

Business, As Usual, Is No Longer an Acceptable Cyber Defense The way the adage goes is that the best defense is a good offense and in wake of the latest cybersecurity data breaches of Last Pass and Apple, the offense in question is facing deeper scrutiny. According to a NextGov report, most government agencies are…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Business Services?

Create a free MarketScale workspace and get your company's expertise featured across our Business Services coverage. No credit card, no demo required.

Request an invite

Business, As Usual, Is No Longer an Acceptable Cyber Defense

The way the adage goes is that the best defense is a good offense and in wake of the latest cybersecurity data breaches of Last Pass and Apple, the offense in question is facing deeper scrutiny. According to a NextGov report, most government agencies are ahead of corporations in adopting and implementing zero trust architecture with 72% of government organizations reported to already be implementing the framework in comparison to just 56% of companies. The data published within this report seems to suggest that businesses are viewing the transition to a zero-trust model as a lower priority and remain slow to act when it comes to the change. However, following the news of these recent, high-profile breaches and the release of this report, it seems to be in companies’ best interests to take the transitory leap sooner rather than later. Sai Huda, Chairman, CEO of CyberCatch and globally recognized risk and cybersecurity expert says that given the continuing and increasing cyber-attacks. Business, as usual, is no longer an acceptable cyber defense.

Zero Trust: A Journey to Optimal Cyber Security

As the threat landscape continues to evolve, Huda firmly believes that Zero Trust is a vital player in an optimal cyber security program.

“Zero trust is a journey to optimal cyber security. The ultimate objective of zero trust is to have a cyber security program in place that trusts no one and nothing and enforces continuous proofing to keep threat actors out and prevents data theft, ransomware, or other adverse outcomes,” Huda said.

The recent actions taken by federal agencies seem to indicate that they might agree.

President Joe Biden’s 2021 executive order claims that federal agencies have made “tremendous” progress toward implementing cybersecurity upgrades mandated and that the Cybersecurity & Infrastructure Security Agency (CISA) with the assistance of partner agencies has worked with the National Institute of Standards and Technology (NIST) to develop an inventory of critical software. This inventory includes placing strict development and security controls on software providers, according to written testimony from Eric Goldstein, executive assistant director for cybersecurity at CISA.

The data highlighted, indicates that agencies are making the transition to zero trust more quickly and completely than corporations are, so, naturally the status of just how far along the government has progressed in these initiatives has come under question. According to a data brief published in May 2022, by the end of the fiscal year, more than 50 federal agencies expect to have EDR Technology. These technology platforms can alert security teams of malicious activity and enable immediate investigation and containment of attacks on endpoints.

Current Cybersecurity Strategies

Biden’s executive order comes at a time when most organizations feel unprepared to defend themselves against cyber attacks. Based on the opinions of 400 IT professionals and leaders involved in their company’s cybersecurity strategy, Cybersecurity Dive found that almost one in five organizations is not prepared for a potential ransomware attack. About 15% of respondents said they were unprepared for an attack, either very unprepared or somewhat unprepared. The NextGov report along with the highly publicized data breaches of LastPass and Apple may serve as a signal to companies that it’s time to make the full transition to zero trust.

The Impact of Recent Data Breaches

Last Pass, a popular password manager system used by over 33 million people in the world, announced a recent data breach via their CEO Karim Toubba who wrote that “an unauthorized party gained access to portions of the LastPass development environment through a single compromised developer account and took portions of source code and some proprietary LastPass technical information.” Those who use the platform were assured by Toubba that their password vaults remained uncompromised, with the company claiming: “We have seen no evidence that this incident involved any access to customer data or encrypted password vaults”.

Although Last Pass hasn’t been immune to hackers before; in 2021, it faced a similar conundrum when credential stuffing was reported, putting master passwords and usernames at risk.

In a similar fashion, tech company Apple suffered a recent cyber attack that left the company warning its users of security flaws with the potential for serious exploitation from hackers. If successful, hackers could potentially gain full admin access to devices: the iPhone6S and later models; several models of the iPad, including the 5th generation and later, all iPad Pro models and the iPad Air 2; and Mac computers running macOS Monterey.

What Can We Learn From This Report?

Why should businesses pay attention to this report? Huda believes that CISA is expected to issue the final zero trust maturity model soon.

“CISA is expected to issue the final zero trust maturity model anytime now. But in the meantime, all federal agencies, federal contractors, and the rest of the supply chain and the industry should implement the prescribed cybersecurity controls and proactively mitigate cyber risk,” Huda said.

“The zero trust maturity model will become the law of the land soon. Thus It is necessary to stay one step ahead of the threat actors and keep our nation and businesses safe.”

Until then, what is his recommendation? Implementing cybersecurity controls and proactively mitigating cyber risk should be a priority for all federal agencies, federal contractors, and all other sectors and supply chains.

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Business Services Insights

Get new expert content in your inbox.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

B2B sellers are making checkout a credit check, using AI

B2B sellers are making checkout a credit check, using AI

B2B sellers are integrating AI to streamline the credit check process during checkout. Companies like Builders FirstSource and Xometry are leveraging AI assistants for efficiency. Financial institutions are adapting by focusing on embedded B2B credit solutions.

  • 01AI is being used by B2B sellers to make the credit check process more efficient at checkout.
  • 02Companies such as Builders FirstSource and Xometry are adopting AI assistants to improve operations.
  • 03Insurers and banks are reshaping their strategies around embedded B2B credit to stay competitive.

Aug 29, 2026

The Early Scale: Education Department Revamps Edtech Purchases

The Early Scale: Education Department Revamps Edtech Purchases

The Education Department is changing how educational technology is procured to better align with its instructional impact. This change is occurring alongside broader strategic shifts in industries such as energy and nuclear. AI is playing a significant role in driving these transformations.

  • 01The Education Department is implementing new federal guidelines for edtech procurement.
  • 02AI is significantly influencing changes across multiple industries, including education.
  • 03Energy and nuclear sectors are experiencing strategic shifts.

Aug 29, 2026

StarCompliance says 67% of firms are piloting AI, and it just hired a CRO

StarCompliance says 67% of firms are piloting AI, and it just hired a CRO

StarCompliance's 2026 benchmark report indicates that 67% of firms are either deploying or piloting AI technologies. The company has appointed Alan Knepfer as Chief Revenue Officer to enhance its go-to-market strategies.

  • 0167% of firms are deploying or piloting AI technologies according to StarCompliance's 2026 benchmark.
  • 02Alan Knepfer has been appointed as the Chief Revenue Officer at StarCompliance to lead go-to-market efforts.

Aug 29, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512