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Trade Shows

4 articles from Business Services practitioners

Cvent’s August iCapture and Jifflenow updates turn booth scans into scheduled meetings faster

Cvent’s August iCapture and Jifflenow updates turn booth scans into scheduled meetings faster

New iCapture kiosk and reporting features, plus Jifflenow location-history changes, tighten the loop between badge scans and booked meetings.

MarketScale Newsroom·Aug 20, 2026
Cvent's iCapture and Jifflenow get tighter integration as trade show lead capture gets a real-time upgrade

Cvent's iCapture and Jifflenow get tighter integration as trade show lead capture gets a real-time upgrade

Cvent ships three updates to its trade show platform, connecting booth-side lead capture directly to meeting scheduling and adding a daily lead action report.

MarketScale Newsroom·Aug 17, 2026
Tekniplex Showcases Sustainable Materials Innovation at Paris Packaging Week 2026

Tekniplex Showcases Sustainable Materials Innovation at Paris Packaging Week 2026

At Paris Packaging Week 2026, Tekniplex didn’t just exhibit—it staged an experience that reflected the evolving intersection of materials science and brand storytelling. The company’s modern booth, complete with a living wall and immersive digital displays, signaled a broader shi

MarketScale·Apr 9, 2026
Takeway AMI – Innovation and Leadership

Takeway AMI – Innovation and Leadership

At industry gatherings, the real story often unfolds not just on the stage, but in the subtle signals of competition, collaboration, and brand presence woven throughout the floor. The recent AMI Single Serve Coffee Conference underscored how even modest investments in visibility—like a well-placed sponsorship or a ubiquitous lanyard—can transform perception and spark…

Tekniplex·Apr 8, 2026
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