Marketing Transformation

The Early Scale: Rolls-Royce Reports 50%-Plus Order Surge as AI Rewires Power Procurement

Rolls-Royce's data center energy orders jumped 50%-plus. Amazon grew 20% in Q2. Watsco runs 37% of revenue through digital channels. And institutional investors just put $15M behind B2B creator marketing. Five minutes of intelligence for operators who can't afford to be slow.

The Early Scale: AI Is Deployed Everywhere. It's Working Nowhere Near Expectations.

Enterprise AI is deployed in 57% of companies but only 11% are hitting their goals. A $1.5B joint venture just launched on the thesis that implementation, not model quality, is the real battleground. And 90% of CMOs say AI has already changed how buyers find brands.

From Vision to Execution: Virginia Murray Reflects on Interactive Collaboration at the IPS Global Sales Meeting

In an increasingly globalized business environment, the difference between incremental growth and meaningful transformation often comes down to how well teams communicate across borders. For organizations like TekniPlex, aligning marketing vision with on-the-ground sales executio

IPS Global MKT Meet NYC 2026 - Virginia Murray on Leading the Next Era of Marketing at TekniPlex

In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progr

IPS Global Marketing Meeting 2026: Paul Yousif on Turning Change into Execution

Corporate transformation often falters not at the point of vision, but at the moment when strategy must become execution. For organizations like TekniPlex, recent efforts have focused on driving meaningful internal change—aligning leadership, redefining processes, and setting a r

Choosing the Right Marketing Microphone

Businesses must strategically shift budget allocation toward digital channels to capture their share of record advertising spending