Market Strategy

The Early Scale: EU's MDR delay shifts medtech timelines to 2028

EU extends MDR timeline, AI becomes universal in revenue but ROI lags, CMOs struggle with AI budget surprises. Here's what leaders should do about it.

MAI keeps buying RIAs, and the integration work is now the real product

MAI’s Halpern and Concentric deals highlight a roll-up playbook where HR, ops, and marketing scale matters as much as AUM.

Every role has a Job-to-Market Distance, and almost no company measures it

Job-to-Market Distance (JMD) is the structural gap between a job's daily work and the market that pays for it. It explains why a hotel janitor can be closer to the customer than an executive, and why companies drift out of touch one rational hire at a time.

Prysmian's $3.8 billion Atkore acquisition targets North American data-center electrical infrastructure

Prysmian agrees to acquire Atkore for $3.8B including debt, paying a 30% premium to push deeper into North American data-center electrical infrastructure.

The Early Scale: NextEra-Dominion merger to reshape utility landscape by 2027

NextEra's mega-merger, eBay's Depop acquisition, and CMA CGM's strategic buy of FedEx reshape industries. Smart plays guide you on leveraging these shifts.

B2B digital commerce is restructuring fast, and distributors that aren't moving are already behind

From Fastenal's Q2 digital gains to GPC's industrial split, B2B distributors are racing to align their commerce structures with digital-first buyers.

The Early Scale: Amazon Business crosses $60 billion in annualized sales, and B2B ecommerce will never look the same

Amazon Business hits $60B. AI funding consolidates around two giants. Industrial vacancy falls below 7%. Here's what smart operators do about all three, right now.

Gartner: AI platforms market to hit $64B in 2026, but 45% of finance AI spending misses strategic outcomes

Gartner forecasts the AI platforms and models market will grow 63% to $64B in 2026, while a parallel survey finds finance AI budgets are misaligned with board p

The SME Content Production Playbook: From Expert Interview to Published Authority Content

A five-step operating model for turning internal subject matter experts into a repeatable content engine: expert selection, interview capture, editorial review, approval, and reuse into articles, video, podcast, and social.

Qualfon's RevOps framework targets the hidden revenue leak between siloed go-to-market teams

Qualfon's SVP Jeff Farr lays out how a unified Revenue Operations model closes the data and handoff gaps that drain pipeline value before a deal ever closes.

REV Partners brings AI-powered revenue operations to B2B go-to-market teams

REV Partners LLC offers full-service revenue operations, combining CRM strategy, system integrations, and AI-driven GTM engineering for B2B companies.

SpaceX aims high with $75 billion IPO amid overwhelming demand

SpaceX's upcoming IPO is set to make history with a $75 billion valuation and unprecedented retail investor interest. The IPO is already four times oversubscribed.

From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove h

Corning Upgrades and Extends Springboard Plan, Outlines New Phase of Accelerating Growth

Corning Incorporated will hold an investor event at the New York Stock Exchange today to upgrade and extend its Springboard plan, driven by growth across its Market-Access Platforms (MAP).

Paris Packaging 2026: How Material Science and Global Innovation Are Reshaping the Future of Packaging

In an era where sustainability, performance, and consumer expectations are colliding, packaging has quietly become one of the most dynamic frontiers of innovation. What was once viewed as a functional afterthought is now a strategic lever—one that blends advanced science, manufac

Discovering TekniPlex’s Global Reach: Insights from Wouter Dujardin at the IPS Global Sales Meeting 2026

At a time when global manufacturing networks are becoming increasingly interconnected, moments of realization—like discovering the true scale of one’s own organization—highlight just how expansive modern industry has become. For many professionals, stepping into international col

Exploring Cross-Regional Learning and Sales Innovation with Jeetendra Srivastava at IPS 2026 Mexico City

In an increasingly interconnected business landscape, global collaboration has shifted from being a strategic advantage to an operational necessity. Companies that foster cross-regional dialogue are often the ones that adapt fastest, borrowing insights from diverse markets and tr

Building Global Momentum: How Cross-Regional Connections Are Driving Growth at TekniPlex’s IPS Sales Meeting 2026

In an increasingly interconnected global marketplace, the companies that win are those that move beyond transactional relationships and develop a deep understanding of the entire value chain. Knowing not just your customer, but your customer’s customer, unlocks sharper insights,

Success Stories and Strategy Sharing: Ankiit Parikh on the Power of Global Sales Meetings

In an increasingly interconnected global economy, the ability for organizations to align across regions has become less of a luxury and more of a necessity. Events like global sales meetings serve as critical convergence points where diverse perspectives, market insights, and suc

Global Alignment in Action: Insights from Dirk de Mulder at the IPS Global Sales Meeting in Mexico City

In an increasingly interconnected manufacturing landscape, global alignment is no longer a strategic advantage—it’s a necessity. Companies like TekniPlex are leaning into this reality by rethinking how their teams collaborate across continents, recognizing that innovation often h

From Vision to Execution: Virginia Murray Reflects on Interactive Collaboration at the IPS Global Sales Meeting

In an increasingly globalized business environment, the difference between incremental growth and meaningful transformation often comes down to how well teams communicate across borders. For organizations like TekniPlex, aligning marketing vision with on-the-ground sales executio

Global Insights and Innovation: Mara Rintamaki at the IPS Sales Meeting in Mexico City

In an industry where incremental improvements can reshape entire supply chains, product innovation remains the quiet engine driving long-term growth. Companies like TekniPlex are increasingly leaning into global collaboration, recognizing that insights from diverse markets—whethe

IPS Global Mkt Meeting 2026 - An de Coen on the Future of Marketing Leadership

In an era where marketing is expected to do more than generate awareness, the conversation is rapidly shifting toward measurable impact and strategic leadership. Industry gatherings like IPS Global MKT Meet NYC 2026 reveal a growing consensus: success hinges not just on execution

IPS Global MKT Meet NYC 2026: Daniel Dutesco on Clarity, Leadership, and Marketing Momentum

At a time when marketing organizations are being pushed to deliver faster, clearer, and more measurable impact, internal alignment has become just as critical as external messaging. Gatherings like TekniPlex’s first annual marketing meeting—set against the energetic backdrop of N

IPS Global MKT Meet NYC 2026 - Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and cu

IPS Global MKT Meet NYC 2026 - Thuy Nguyen: From Alignment to Execution in Global Marketing

At a time when marketing organizations are under increasing pressure to prove impact, alignment has become more than a buzzword—it’s a strategic necessity. Industry gatherings like IPS Global MKT Meet NYC 2026 highlight how cross-functional clarity, especially around pricing, com

IPS Global MKT Meet NYC 2026 - Virginia Murray on Leading the Next Era of Marketing at TekniPlex

In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progr

IPS Global Marketing Meeting 2026: Paul Yousif on Turning Change into Execution

Corporate transformation often falters not at the point of vision, but at the moment when strategy must become execution. For organizations like TekniPlex, recent efforts have focused on driving meaningful internal change—aligning leadership, redefining processes, and setting a r

Takeway AMI – Innovation and Leadership

At industry gatherings, the real story often unfolds not just on the stage, but in the subtle signals of competition, collaboration, and brand presence woven throughout the floor. The recent AMI Single Serve Coffee Conference underscored how even modest investments in visibility—like a well-placed sponsorship or a ubiquitous lanyard—can transform perception and spark…

The Product Leadership Playbook: Lessons from SaaS Growth, FinTech Reinvention, and Startup Journeys

Building winning products means mastering the intersection of rapid SaaS expansion, fintech disruption, and the strategic choices that separate thriving startup