Global Events

The Early Scale: 95% of B2B Marketers Use AI, But Fewer Than 40% Say It Works

95% of B2B marketers use AI. Fewer than 4 in 10 say it works. A $67B utility merger starts its regulatory clock. And Spain won the World Cup, but the $13B commercial story belongs to every enterprise that built real infrastructure around it.

Global Perspectives and Shared Experience: Harshil Mendpara Reflects on the IPS Global Sales Meeting 2026 in Mexico City

In an era where global collaboration defines competitive advantage, international sales gatherings have become more than networking events—they’re crucibles for shared knowledge, cross-cultural insight, and accelerated professional growth. Bringing together voices from across con

Exploring Cross-Regional Learning and Sales Innovation with Jeetendra Srivastava at IPS 2026 Mexico City

In an increasingly interconnected business landscape, global collaboration has shifted from being a strategic advantage to an operational necessity. Companies that foster cross-regional dialogue are often the ones that adapt fastest, borrowing insights from diverse markets and tr

A First-Time Perspective on Global Alignment: Yun Qi on Collaboration and Momentum at IPS Mexico City 2026

Global sales meetings often serve as more than just strategic checkpoints—they are cultural touchstones that reveal how organizations align across borders, functions, and perspectives. In an increasingly interconnected market, the ability to harness shared energy and translate it

IPS Global MKT Meet NYC 2026 - Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and cu