Business Services · Topic
2 articles from Business Services practitioners
B2B vendor research has moved inside AI tools. Here's what that means for your sales funnel.
94% of B2B buyers now use LLMs during purchasing, and Microsoft Copilot alone has 15M paid enterprise seats shaping vendor shortlists.
B2B data market heads toward $15 billion, but data quality gaps threaten enterprise ROI
The B2B data market is projected to hit $15 billion by 2030, yet persistent data quality issues are undermining the returns enterprises expect.
