Business Services · Topic
2 articles from Business Services practitioners
B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research
AI search tools like ChatGPT and Perplexity are changing how enterprise buyers find vendors, forcing B2B PR agencies to add LLM optimization to their core servi
Enterprise B2B SEO shifts from tactics to governance as AI answers reshape buyer research
B2B buyers now use AI assistants before contacting vendors, forcing enterprise SEO teams to govern AI citation alongside traditional rankings.
